Marketing Scientist Salary in Las Cruces, NM

How much does a Marketing Scientist make in Las Cruces, NM?

As of February 01, 2025, the average annual salary for a Marketing Scientist in Las Cruces, NM is $66,504. Salary.com reports that pay typically ranges from $60,227 to $73,561, with most professionals earning between $54,512 and $79,986.

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Salary range for a Marketing Scientist

$60,227 to $73,561

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What is a Marketing Scientist?

A Marketing Scientist is responsible for using data and analytics to understand consumer behavior, market trends, and the effectiveness of marketing strategies. They conduct research, analyze data, and develop models to identify patterns and insights that can inform marketing decisions. They work closely with marketing teams to design and implement experiments, measure the impact of campaigns, and optimize marketing efforts. Additionally, they may also be involved in forecasting, segmentation, and customer profiling to support the development of targeted marketing strategies. A Marketing Scientist should have strong analytical skills, a deep understanding of statistical methods, and the ability to communicate complex findings to non-technical stakeholders.

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Job Openings for Marketing Scientist in Las Cruces, NM

What does a Marketing Scientist do?

Common responsibilities of a Marketing Scientist

Identifies key performance indicators (KPIs) and develops dashboards and reports to track and communicate marketing performance.

September 09, 2023

Conducts market research and analysis to identify consumer trends, preferences, and behaviors.

October 01, 2023

Collaborates with cross-functional teams to design and implement experiments and A/B tests to optimize marketing efforts.

October 02, 2023

Stays updated on industry best practices and emerging technologies to continuously improve marketing measurement and optimization.

October 11, 2023

Utilizes customer segmentation and targeting strategies to personalize marketing messages and improve campaign effectiveness.

October 14, 2023

Conducts competitive analysis to understand market positioning and identify opportunities for differentiation.

November 02, 2023

Uses predictive modeling and machine learning techniques to forecast market trends and customer lifetime value.

November 03, 2023

Collaborates with data scientists and IT professionals to leverage big data and advanced analytics tools for marketing insights.

November 07, 2023

Utilizes data analytics and statistical methods to measure the effectiveness of marketing campaigns and strategies.

November 27, 2023

Develops and tests hypotheses to understand consumer behavior and decision-making processes.

November 27, 2023

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Marketing Scientist Salary By Experience Levels in Las Cruces, NM

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Scientist Salary By Level of Education in Las Cruces, NM

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Average Salary Range for Marketing Scientist in Las Cruces, NM

Average Base Salary

Core compensation

60227

73561

66504

Average Total Cash Compensation

Includes base and annual incentives

62045

76927

68802

What is the average salary for Marketing Scientist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Scientist in Las Cruces, NM. The base salary for Marketing Scientist ranges from $60,227 to $73,561 with the average base salary of $66,504. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $62,045 to $76,927 with the average total cash compensation of $68,802.

View Average Salary for Marketing Scientist as table

	Average Salary	Average Salary Range
Base Salary	$66,504	$60,227 - $73,561
Bonus	$2,298	$1,818 - $3,366
Total Pay	$68,802	$62,045 - $76,927

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Scientist Salary Near Las Cruces, NM

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Las Cruces, NM
CITY, STATE Sunland Park, NM	AVERAGE SALARY RANGE $60,830 - $74,298	COMPARE TO Las Cruces, NM
CITY, STATE El Paso, TX	AVERAGE SALARY RANGE $60,830 - $74,298	COMPARE TO Las Cruces, NM
CITY, STATE Alamogordo, NM	AVERAGE SALARY RANGE $62,035 - $75,770	COMPARE TO Las Cruces, NM
CITY, STATE Roswell, NM	AVERAGE SALARY RANGE $60,992 - $74,496	COMPARE TO Las Cruces, NM
CITY, STATE Albuquerque, NM	AVERAGE SALARY RANGE $65,390 - $79,867	COMPARE TO Las Cruces, NM
CITY, STATE Rio Rancho, NM	AVERAGE SALARY RANGE $65,182 - $79,613	COMPARE TO Las Cruces, NM

See salaries for Marketing Scientist in locations close to Las Cruces, NM. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Las Cruces, New Mexico

Las Cruces is the seat of Doña Ana County, New Mexico, United States. As of the 2010 census the population was 97,618, and in 2017 the estimated population was 101,712, making it the second largest city in the state, after Albuquerque. Las Cruces is the largest city in both Doña Ana County and southern New Mexico. The Las Cruces metropolitan area had an estimated population of 213,849 in 2017. It is the principal city of a metropolitan statistical area which encompasses all of Doña Ana County and is part of the larger El Paso–Las Cruces combined statistical area. Las Cruces is the economic and...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Marketing Scientist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Las Cruces, NM that might be a good fit for the type of job and salary you are looking for.

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60227

73561

About Las Cruces, New Mexico Las Cruces is the seat of Doña Ana County, New Mexico, United States. As of the 2010 census the population was 97,618, and in 2017 the estimated popul....More

Las Cruces, New Mexico area prices were up 2.5% from a year ago

Marketing Scientist Salary in popular cities: Albuquerque, Rio Rancho, Santa Fe

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