Nonprofit Marketing Director Salary in Springfield, MA

What is the highest and lowest pay for Nonprofit Marketing Director?

As of January 01, 2025, the average annual salary for a Nonprofit Marketing Director in Springfield, MA is $150,688. According to Salary.com, salaries can range from a low of $119,048 to a high of $184,779, with most professionals earning between $134,127 and $168,532.

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Salary range for a Nonprofit Marketing Director

$134,127 to $168,532

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What is a Nonprofit Marketing Director?

The Nonprofit Marketing Director is responsible for developing and implementing marketing strategies to promote the organization's mission, programs, and services. This includes creating and managing marketing campaigns, overseeing the organization's social media presence, and collaborating with other departments to ensure consistent messaging and branding. The Marketing Director also works to build and maintain relationships with donors, sponsors, and community partners to support fundraising efforts and increase awareness of the organization's impact. Additionally, they may be responsible for managing a team of marketing professionals and coordinating with external vendors and agencies to execute marketing initiatives. Overall, the Nonprofit Marketing Director plays a crucial role in driving awareness, engagement, and support for the organization's mission and goals.

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What does a Nonprofit Marketing Director do?

Common responsibilities of a Nonprofit Marketing Director

Manage the nonprofit's online presence, including website content, SEO, and online advertising.

September 04, 2023

Cultivate relationships with media outlets, influencers, and partners to secure coverage and support for the nonprofit.

September 24, 2023

Analyze and report on the effectiveness of marketing efforts, using data to make informed decisions and adjustments.

September 27, 2023

Develop and implement marketing strategies to promote the nonprofit's mission, programs, and services.

October 19, 2023

Coordinate and participate in community outreach and networking events to promote the nonprofit's work.

October 21, 2023

Utilize various marketing channels, such as social media, email, and events, to reach and engage with target audiences.

October 31, 2023

Stay informed about industry trends and best practices in nonprofit marketing, and continuously seek opportunities for improvement and innovation.

November 14, 2023

Create and manage marketing campaigns to increase awareness and support for the nonprofit's cause.

November 19, 2023

Collaborate with other departments to ensure consistent messaging and branding across all marketing materials.

November 27, 2023

Oversee the creation and production of marketing materials, including print, digital, and multimedia content.

November 28, 2023

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Nonprofit Marketing Director Salary By Experience Levels in Springfield, MA

How much should you be earning in Nonprofit Marketing Director in Springfield, MA based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Nonprofit Marketing Director Salary By Level of Education in Springfield, MA

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LEVEL OF EDUCATION

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Average Salary Range for Nonprofit Marketing Director in Springfield, MA

Average Base Salary

Core compensation

134127

168532

150688

Average Total Cash Compensation

Includes base and annual incentives

145565

191193

166838

What is the average salary for Nonprofit Marketing Director in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Nonprofit Marketing Director in Springfield, MA. The base salary for Nonprofit Marketing Director ranges from $134,127 to $168,532 with the average base salary of $150,688. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $145,565 to $191,193 with the average total cash compensation of $166,838.

View Average Salary for Nonprofit Marketing Director as table

	Average Salary	Average Salary Range
Base Salary	$150,688	$134,127 - $168,532
Bonus	$16,150	$11,439 - $22,660
Total Pay	$166,838	$145,565 - $191,193

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Nonprofit Marketing Director Salary Near Springfield, MA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Springfield, MA
CITY, STATE Chicopee, MA	AVERAGE SALARY RANGE $134,352 - $168,815	COMPARE TO Springfield, MA
CITY, STATE Holyoke, MA	AVERAGE SALARY RANGE $134,352 - $168,815	COMPARE TO Springfield, MA
CITY, STATE Westfield, MA	AVERAGE SALARY RANGE $134,352 - $168,815	COMPARE TO Springfield, MA
CITY, STATE Manchester, CT	AVERAGE SALARY RANGE $139,245 - $174,963	COMPARE TO Springfield, MA
CITY, STATE East Hartford, CT	AVERAGE SALARY RANGE $139,245 - $174,963	COMPARE TO Springfield, MA
CITY, STATE Hartford, CT	AVERAGE SALARY RANGE $139,245 - $174,963	COMPARE TO Springfield, MA

See salaries for Nonprofit Marketing Director in locations close to Springfield, MA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Springfield, Massachusetts

Springfield is located at 42°6′45″N 72°32′51″W / 42.11250°N 72.54750°W / 42.11250; -72.54750 (42.112411, −72.547455). According to the United States Census Bureau, the city has a total area of 33.1 square miles (85.7 km2), of which 31.9 square miles (82.5 km2) are land and 1.2 square miles (3.1 km2), or 3.65%, are water. Once nicknamed "The City in a Forest," Springfield features over 4.0 square miles (10.4 km2) of urban parkland, 12% of its total land area. Located in the fertile Connecticut River Valley, surrounded by mountains, bluffs, and rolling hills in all cardinal directions, Spring...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Nonprofit Director	LOCATION Springfield, MA	MINIMUM SALARY $78,743	MAXIMUM SALARY $122,851
JOB TITLE Nonprofit Executive Director	LOCATION Springfield, MA	MINIMUM SALARY $107,788	MAXIMUM SALARY $156,136
JOB TITLE Nonprofit Program Director	LOCATION Springfield, MA	MINIMUM SALARY $68,952	MAXIMUM SALARY $95,924
JOB TITLE Nonprofit Finance Director	LOCATION Springfield, MA	MINIMUM SALARY $116,541	MAXIMUM SALARY $172,757
JOB TITLE Assistant Director Nonprofit	LOCATION Springfield, MA	MINIMUM SALARY $56,108	MAXIMUM SALARY $66,938
JOB TITLE Nonprofit Associate Director	LOCATION Springfield, MA	MINIMUM SALARY $53,442	MAXIMUM SALARY $80,224

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134127

168532

About Springfield, Massachusetts Springfield is located at 42°6′45″N 72°32′51″W / 42.11250°N 72.54750°W / 42.11250; -72.54750 (42.112411, −72.547455). According to the United State....More

Springfield, Massachusetts area prices were up 1.6% from a year ago

Nonprofit Marketing Director Salary in popular cities: Boston, Worcester, Lowell

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