Paid Advertising Specialist Salary in Madison, WI

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How much does a Paid Advertising Specialist make in Madison, WI?

As of May 01, 2025, the average annual salary for a Paid Advertising Specialist in Madison, WI is $95,771. Salary.com reports that pay typically ranges from $86,608 to $105,982, with most professionals earning between $78,266 and $115,278.

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Salary range for a Paid Advertising Specialist
$86,608 to $105,982
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What is a Paid Advertising Specialist?

As a Paid Advertising Specialist, your primary responsibility will be to create and manage online advertising campaigns across various platforms such as Google Ads, Facebook Ads, and other digital advertising channels. You will be responsible for optimizing ad performance, analyzing data to make strategic decisions, and staying up-to-date with industry trends and best practices. Additionally, you will collaborate with the marketing team to develop effective ad copy and creative assets that drive results. Your goal will be to maximize return on ad spend and drive qualified traffic and leads to the company's website or landing pages. Strong analytical skills, a deep understanding of digital advertising platforms, and a passion for driving results through paid advertising are essential for success in this role.

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Paid Advertising Specialist Salary By Experience Levels in Madison, WI

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Paid Advertising Specialist Salary By Level of Education in Madison, WI

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Paid Advertising Specialist in Madison, WI

Average Base Salary

Core compensation

 
 
 
86608
105982
95771

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
89521
111040
99351
What is the average salary for Paid Advertising Specialist in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Paid Advertising Specialist in Madison, WI. The base salary for Paid Advertising Specialist ranges from $86,608 to $105,982 with the average base salary of $95,771. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $89,521 to $111,040 with the average total cash compensation of $99,351.

View Average Salary for Paid Advertising Specialist as table

Average Salary Average Salary Range
Base Salary $95,771 $86,608 - $105,982
Bonus $3,580 $2,913 - $5,059
Total Pay $99,351 $89,521 - $111,040
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Paid Advertising Specialist Salary Near Madison, WI

CITY, STATE AVERAGE SALARY RANGE COMPARE TO Madison, WI
CITY, STATE Janesville, WI AVERAGE SALARY RANGE $84,894 - $103,884 COMPARE TO Madison, WI
CITY, STATE Rockford, IL AVERAGE SALARY RANGE $84,674 - $103,615 COMPARE TO Madison, WI
CITY, STATE Waukesha, WI AVERAGE SALARY RANGE $87,681 - $107,294 COMPARE TO Madison, WI
CITY, STATE Milwaukee, WI AVERAGE SALARY RANGE $88,006 - $107,692 COMPARE TO Madison, WI
CITY, STATE Oshkosh, WI AVERAGE SALARY RANGE $84,287 - $103,142 COMPARE TO Madison, WI
CITY, STATE Dubuque, IA AVERAGE SALARY RANGE $82,977 - $101,539 COMPARE TO Madison, WI
See salaries for Paid Advertising Specialist in locations close to Madison, WI. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

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86608
105982

 

About Madison, Wisconsin    Madison is located in the center of Dane County in south-central Wisconsin, 77 miles (124 km) west of Milwaukee and 122 miles (196 km) northwest of Ch....More

Madison, Wisconsin  area prices were up 1.3% from a year ago

Paid Advertising Specialist Salary in popular cities: Milwaukee, Green Bay, Kenosha

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role