Paid Advertising Specialist Salary in Rochester, NY

How much does a Paid Advertising Specialist make in Rochester, NY?

As of March 01, 2025, the average annual salary for a Paid Advertising Specialist in Rochester, NY is $91,847. Salary.com reports that pay typically ranges from $83,964 to $99,686, with most professionals earning between $76,787 and $106,823.

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Salary range for a Paid Advertising Specialist

$83,964 to $99,686

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What is a Paid Advertising Specialist?

As a Paid Advertising Specialist, your primary responsibility will be to create and manage online advertising campaigns across various platforms such as Google Ads, Facebook Ads, and other digital advertising channels. You will be responsible for optimizing ad performance, analyzing data to make strategic decisions, and staying up-to-date with industry trends and best practices. Additionally, you will collaborate with the marketing team to develop effective ad copy and creative assets that drive results. Your goal will be to maximize return on ad spend and drive qualified traffic and leads to the company's website or landing pages. Strong analytical skills, a deep understanding of digital advertising platforms, and a passion for driving results through paid advertising are essential for success in this role.

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Job Openings for Paid Advertising Specialist in Rochester, NY

What does a Paid Advertising Specialist do?

Common responsibilities of a Paid Advertising Specialist

Collaborate with the marketing team to align paid advertising efforts with overall marketing goals and strategies.

September 05, 2023

Manage relationships with external advertising platforms and vendors to ensure the best possible terms and performance for ad campaigns.

September 12, 2023

Monitor and analyze the performance of ad campaigns, making adjustments as needed to improve ROI and achieve KPIs.

September 19, 2023

Stay informed about changes in advertising regulations and compliance requirements to ensure all campaigns are in line with legal and ethical standards.

October 01, 2023

Stay up-to-date with industry trends and best practices in paid advertising to ensure campaigns are utilizing the latest techniques and technologies.

October 13, 2023

Provide regular reporting and analysis of paid advertising performance to stakeholders, including recommendations for future campaigns.

October 17, 2023

Develop and implement paid advertising strategies across various digital platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

October 26, 2023

Utilize A/B testing and other methods to optimize ad creative, targeting, and landing pages for improved performance.

November 16, 2023

Conduct keyword research and analysis to optimize ad campaigns for maximum reach and effectiveness.

November 20, 2023

Create and manage ad campaigns, including ad copywriting, targeting, and budget allocation.

November 23, 2023

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Paid Advertising Specialist Salary By Experience Levels in Rochester, NY

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Paid Advertising Specialist Salary By Level of Education in Rochester, NY

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Paid Advertising Specialist in Rochester, NY

Average Base Salary

Core compensation

83964

99686

91847

Average Total Cash Compensation

Includes base and annual incentives

86456

104493

95093

What is the average salary for Paid Advertising Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Paid Advertising Specialist in Rochester, NY. The base salary for Paid Advertising Specialist ranges from $83,964 to $99,686 with the average base salary of $91,847. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $86,456 to $104,493 with the average total cash compensation of $95,093.

View Average Salary for Paid Advertising Specialist as table

	Average Salary	Average Salary Range
Base Salary	$91,847	$83,964 - $99,686
Bonus	$3,246	$2,492 - $4,807
Total Pay	$95,093	$86,456 - $104,493

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Paid Advertising Specialist Salary Near Rochester, NY

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Rochester, NY
CITY, STATE Henrietta, NY	AVERAGE SALARY RANGE $84,117 - $99,867	COMPARE TO Rochester, NY
CITY, STATE Buffalo, NY	AVERAGE SALARY RANGE $83,309 - $98,908	COMPARE TO Rochester, NY
CITY, STATE Niagara Falls, NY	AVERAGE SALARY RANGE $83,138 - $98,705	COMPARE TO Rochester, NY
CITY, STATE Clay, NY	AVERAGE SALARY RANGE $84,863 - $100,754	COMPARE TO Rochester, NY
CITY, STATE Syracuse, NY	AVERAGE SALARY RANGE $84,863 - $100,754	COMPARE TO Rochester, NY
CITY, STATE Jamestown, NY	AVERAGE SALARY RANGE $80,815 - $95,948	COMPARE TO Rochester, NY

See salaries for Paid Advertising Specialist in locations close to Rochester, NY. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Rochester, New York

Rochester is at 43°9′56″N 77°36′41″W / 43.16556°N 77.61139°W / 43.16556; -77.61139 (43.165496, −77.611504). The city is about 73 miles (120 km) east-northeast of Buffalo and about 87 miles (140 km) west of Syracuse and Albany, the state capital is 226 miles (360 km) to the east ; it sits on Lake Ontario's southern shore. The Genesee River bisects the city. Toronto, Canada is northwest 168 miles (270 km) and New York City is about 350 miles (560 km) to the southeast. According to the United States Census Bureau, the city has a total area of 37.1 square miles (96 km2), of which 35.8 square m...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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83964

99686

About Rochester, New York Rochester is at 43°9′56″N 77°36′41″W / 43.16556°N 77.61139°W / 43.16556; -77.61139 (43.165496, −77.611504). The city is about 73 miles (120 km) eas....More

Rochester, New York area prices were up 1.5% from a year ago

Paid Advertising Specialist Salary in popular cities: New York, Buffalo, Yonkers

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role