Paid Marketing Specialist Salary in Tuscaloosa, AL

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How much does a Paid Marketing Specialist make in Tuscaloosa, AL?

As of March 01, 2025, the average annual salary for a Paid Marketing Specialist in Tuscaloosa, AL is $72,145. Salary.com reports that pay typically ranges from $65,336 to $79,800, with most professionals earning between $59,137 and $86,769.

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Salary range for a Paid Marketing Specialist
$65,336 to $79,800
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What is a Paid Marketing Specialist?

The Paid Marketing Specialist is responsible for creating and implementing paid advertising campaigns across various digital platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads. They will conduct market research to identify target audiences and develop strategies to reach and engage with them effectively. The Paid Marketing Specialist will also analyze campaign performance and make data-driven decisions to optimize and improve results. Additionally, they will collaborate with the marketing team to align paid advertising efforts with overall marketing goals and objectives. This role requires a strong understanding of digital marketing, excellent analytical skills, and the ability to stay updated on industry trends and best practices.

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Paid Marketing Specialist Salary By Experience Levels in Tuscaloosa, AL

How much should you be earning in Paid Marketing Specialist in Tuscaloosa, AL based on your current experience?
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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Paid Marketing Specialist Salary By Level of Education in Tuscaloosa, AL

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Paid Marketing Specialist in Tuscaloosa, AL

Average Base Salary

Core compensation

 
 
 
65336
79800
72145

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
67309
83453
74639
What is the average salary for Paid Marketing Specialist in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Paid Marketing Specialist in Tuscaloosa, AL. The base salary for Paid Marketing Specialist ranges from $65,336 to $79,800 with the average base salary of $72,145. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $67,309 to $83,453 with the average total cash compensation of $74,639.

View Average Salary for Paid Marketing Specialist as table

Average Salary Average Salary Range
Base Salary $72,145 $65,336 - $79,800
Bonus $2,493 $1,973 - $3,653
Total Pay $74,639 $67,309 - $83,453
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Paid Marketing Specialist Salary Near Tuscaloosa, AL

CITY, STATE AVERAGE SALARY RANGE COMPARE TO Tuscaloosa, AL
CITY, STATE Birmingham, AL AVERAGE SALARY RANGE $65,811 - $80,379 COMPARE TO Tuscaloosa, AL
CITY, STATE Columbus, MS AVERAGE SALARY RANGE $59,451 - $72,612 COMPARE TO Tuscaloosa, AL
CITY, STATE Prattville, AL AVERAGE SALARY RANGE $62,533 - $76,376 COMPARE TO Tuscaloosa, AL
CITY, STATE Meridian, MS AVERAGE SALARY RANGE $61,808 - $75,491 COMPARE TO Tuscaloosa, AL
CITY, STATE Decatur, AL AVERAGE SALARY RANGE $64,487 - $78,763 COMPARE TO Tuscaloosa, AL
CITY, STATE Tupelo, MS AVERAGE SALARY RANGE $58,824 - $71,846 COMPARE TO Tuscaloosa, AL
See salaries for Paid Marketing Specialist in locations close to Tuscaloosa, AL. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

View Salary for Similar Jobs to Paid Marketing Specialist in Tuscaloosa, AL

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The Paid Marketing Specialist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Tuscaloosa, AL that might be a good fit for the type of job and salary you are looking for.

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65336
79800

 

About Tuscaloosa, Alabama    Tuscaloosa (/tʌskəˈluːsə/ TUS-kə-LOO-sə) is a city in and the seat of Tuscaloosa County in west central Alabama (in the southeastern United States). L....More

Tuscaloosa, Alabama  area prices were up 1.3% from a year ago

Paid Marketing Specialist Salary in popular cities: Birmingham, Montgomery, Mobile

Recently searched related titles: Field Marketer, Insurance Marketer, International Marketing Analyst

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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