Paid Social Director Salary in Birmingham, AL

How much does a Paid Social Director make in Birmingham, AL?

As of April 01, 2025, the average annual salary for a Paid Social Director in Birmingham, AL is $124,359. According to Salary.com, salaries can range from a low of $86,012 to a high of $174,874, with most professionals earning between $104,287 and $150,801.

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Salary range for a Paid Social Director

$104,287 to $150,801

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What is a Paid Social Director?

The Paid Social Director is responsible for leading and managing the paid social media advertising strategy for a company or agency. This includes overseeing the development and execution of paid social campaigns across various platforms, such as Facebook, Instagram, Twitter, and LinkedIn. The Paid Social Director will work closely with the marketing team to define campaign objectives, target audiences, and budget allocation, as well as analyze and optimize campaign performance to drive maximum ROI. Additionally, they will stay up-to-date on industry trends and best practices to ensure the company's paid social efforts remain competitive and effective. This role requires strong leadership, strategic thinking, and a deep understanding of social media advertising platforms and analytics.

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Job Openings for Paid Social Director in Birmingham, AL

What does a Paid Social Director do?

Common responsibilities of a Paid Social Director

Identify and test new targeting options, ad formats, and features within paid social media platforms to optimize campaign performance.

September 15, 2023

Mentor and provide guidance to junior team members to help them develop their skills in paid social media advertising.

September 16, 2023

Analyze and report on the performance of paid social media campaigns, providing insights and recommendations for improvement.

September 22, 2023

Monitor and manage budgets for paid social media campaigns, ensuring efficient allocation of resources and maximum return on investment.

September 27, 2023

Collaborate with external partners such as agencies and vendors to execute paid social media campaigns and initiatives.

September 28, 2023

Manage and optimize paid social media campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

October 14, 2023

Stay up-to-date with the latest trends and best practices in paid social media advertising to ensure the company's strategies remain competitive and effective.

October 31, 2023

Work closely with the marketing team to align paid social media efforts with overall marketing and business goals.

November 17, 2023

Develop and implement paid social media strategies to drive brand awareness, engagement, and conversions.

November 26, 2023

Collaborate with the creative team to develop compelling ad creatives and messaging for paid social media campaigns.

November 28, 2023

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Paid Social Director Salary By Experience Levels in Birmingham, AL

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Paid Social Director Salary By Level of Education in Birmingham, AL

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Paid Social Director in Birmingham, AL

Average Base Salary

Core compensation

104287

150801

124359

Average Total Cash Compensation

Includes base and annual incentives

105280

156698

125860

What is the average salary for Paid Social Director in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Paid Social Director in Birmingham, AL. The base salary for Paid Social Director ranges from $104,287 to $150,801 with the average base salary of $124,359. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $105,280 to $156,698 with the average total cash compensation of $125,860.

View Average Salary for Paid Social Director as table

	Average Salary	Average Salary Range
Base Salary	$124,359	$104,287 - $150,801
Bonus	$1,501	$994 - $5,897
Total Pay	$125,860	$105,280 - $156,698

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Paid Social Director Salary Near Birmingham, AL

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Birmingham, AL
CITY, STATE Tuscaloosa, AL	AVERAGE SALARY RANGE $103,470 - $149,619	COMPARE TO Birmingham, AL
CITY, STATE Gadsden, AL	AVERAGE SALARY RANGE $105,417 - $152,435	COMPARE TO Birmingham, AL
CITY, STATE Decatur, AL	AVERAGE SALARY RANGE $104,488 - $151,092	COMPARE TO Birmingham, AL
CITY, STATE Prattville, AL	AVERAGE SALARY RANGE $99,362 - $143,680	COMPARE TO Birmingham, AL
CITY, STATE Tanner, AL	AVERAGE SALARY RANGE $104,958 - $151,772	COMPARE TO Birmingham, AL
CITY, STATE Madison, AL	AVERAGE SALARY RANGE $108,338 - $156,659	COMPARE TO Birmingham, AL

See salaries for Paid Social Director in locations close to Birmingham, AL. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Birmingham, Alabama

Birmingham (/ˈbɜːrmɪŋhæm/ BUR-ming-ham) is a city located in the north central region of the U.S. state of Alabama. With an estimated 2017 population of 210,710, it is the most populous city in Alabama. Birmingham is the seat of Jefferson County, Alabama's most populous and fifth largest county. As of 2017, the Birmingham-Hoover Metropolitan Statistical Area had a population of 1,149,807, making it the most populous in Alabama and 49th-most populous in the United States. Birmingham serves as an important regional hub and is associated with the Deep South, Piedmont, and Appalachian regions ...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Paid Social Director job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Birmingham, AL that might be a good fit for the type of job and salary you are looking for.

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104287

150801

About Birmingham, Alabama Birmingham (/ˈbɜːrmɪŋhæm/ BUR-ming-ham) is a city located in the north central region of the U.S. state of Alabama. With an estimated 2017 population....More

Birmingham, Alabama area prices were up 1.3% from a year ago

Paid Social Director Salary in popular cities: Montgomery, Mobile, Huntsville

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