Paid Social Director Salary in Roanoke, VA

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How much does a Paid Social Director make in Roanoke, VA?

As of April 01, 2025, the average annual salary for a Paid Social Director in Roanoke, VA is $122,851. According to Salary.com, salaries can range from a low of $84,969 to a high of $172,754, with most professionals earning between $103,022 and $148,972.

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Salary range for a Paid Social Director
$103,022 to $148,972
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What is a Paid Social Director?

The Paid Social Director is responsible for leading and managing the paid social media advertising strategy for a company or agency. This includes overseeing the development and execution of paid social campaigns across various platforms, such as Facebook, Instagram, Twitter, and LinkedIn. The Paid Social Director will work closely with the marketing team to define campaign objectives, target audiences, and budget allocation, as well as analyze and optimize campaign performance to drive maximum ROI. Additionally, they will stay up-to-date on industry trends and best practices to ensure the company's paid social efforts remain competitive and effective. This role requires strong leadership, strategic thinking, and a deep understanding of social media advertising platforms and analytics.

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Paid Social Director Salary By Experience Levels in Roanoke, VA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Paid Social Director Salary By Level of Education in Roanoke, VA

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Paid Social Director in Roanoke, VA

Average Base Salary

Core compensation

 
 
 
103022
148972
122851

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
104004
154798
124333
What is the average salary for Paid Social Director in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Paid Social Director in Roanoke, VA. The base salary for Paid Social Director ranges from $103,022 to $148,972 with the average base salary of $122,851. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $104,004 to $154,798 with the average total cash compensation of $124,333.

View Average Salary for Paid Social Director as table

Average Salary Average Salary Range
Base Salary $122,851 $103,022 - $148,972
Bonus $1,482 $982 - $5,826
Total Pay $124,333 $104,004 - $154,798
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Paid Social Director Salary Near Roanoke, VA

CITY, STATE AVERAGE SALARY RANGE COMPARE TO Roanoke, VA
CITY, STATE Lynchburg, VA AVERAGE SALARY RANGE $101,198 - $146,334 COMPARE TO Roanoke, VA
CITY, STATE Beckley, WV AVERAGE SALARY RANGE $99,821 - $144,343 COMPARE TO Roanoke, VA
CITY, STATE Greensboro, NC AVERAGE SALARY RANGE $104,175 - $150,639 COMPARE TO Roanoke, VA
CITY, STATE High Point, NC AVERAGE SALARY RANGE $105,182 - $152,095 COMPARE TO Roanoke, VA
CITY, STATE Winston Salem, NC AVERAGE SALARY RANGE $104,152 - $150,606 COMPARE TO Roanoke, VA
CITY, STATE Burlington, NC AVERAGE SALARY RANGE $103,705 - $149,959 COMPARE TO Roanoke, VA
See salaries for Paid Social Director in locations close to Roanoke, VA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

View Salary for Similar Jobs to Paid Social Director in Roanoke, VA

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JOB TITLE Associate Director Paid Social LOCATION Roanoke, VA MINIMUM SALARY $110,006 MAXIMUM SALARY $159,334
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JOB TITLE Paid Social Strategist LOCATION Roanoke, VA MINIMUM SALARY $60,065 MAXIMUM SALARY $73,651
JOB TITLE Paid Social Supervisor LOCATION Roanoke, VA MINIMUM SALARY $107,267 MAXIMUM SALARY $140,061
JOB TITLE Paid Social Coordinator LOCATION Roanoke, VA MINIMUM SALARY $37,286 MAXIMUM SALARY $46,393
JOB TITLE Paid Social Manager LOCATION Roanoke, VA MINIMUM SALARY $104,354 MAXIMUM SALARY $133,204
The Paid Social Director job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Roanoke, VA that might be a good fit for the type of job and salary you are looking for.

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103022
148972

 

About Roanoke, Virginia    According to the United States Census Bureau, the city has a total area of 42.9 square miles (111.1 km2), of which 42.5 square miles (110.1 km2) is la....More

Roanoke, Virginia  area prices were up 1.2% from a year ago

Paid Social Director Salary in popular cities: Virginia Beach, Norfolk, Chesapeake

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