Sales and Marketing Analyst Salary in Lansing, MI

How much does a Sales and Marketing Analyst make in Lansing, MI?

As of March 01, 2025, the average annual salary for a Sales and Marketing Analyst in Lansing, MI is $65,483. According to Salary.com, salaries can range from a low of $53,362 to a high of $79,175, with most professionals earning between $59,138 and $72,650.

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Salary range for a Sales and Marketing Analyst

$59,138 to $72,650

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Sales and Marketing Analyst

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Job Openings for Sales and Marketing Analyst in Lansing, MI

What does a Sales and Marketing Analyst do?

Common responsibilities of a Sales and Marketing Analyst

Demonstrated ability to deliver innovative business-oriented solutions, across a portfolio of projects and influence stakeholders on proposed process optimizations.

November 26, 2022

Develop reports and presentations from qualitative and quantitative information on both routine and ad-hoc basis for internal and external audiences.

January 11, 2023

Manages the preparation, compilation and update of the business plan and sales and marketing presentations for the Sales Leaders and VP of Sales and Marketing.

February 18, 2023

Understanding of quantitative and qualitative research methodologies as well as an understanding of the industry resources relevant to selling, shopper marketing, and category management.

March 06, 2023

Communicate effective conceptual designs, writing technical specifications and coordinating development work with more senior analysts and/or programming staff, building and configuring prototypes and prototype documentation.

March 07, 2023

Assists in the development and assessment of marketing and sales compliance, legal and risk programs, processes, training, adherence and effectiveness.

May 11, 2023

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Sales and Marketing Analyst Salary By Experience Levels in Lansing, MI

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Sales and Marketing Analyst Salary By Level of Education in Lansing, MI

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LEVEL OF EDUCATION

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Average Salary Range for Sales and Marketing Analyst in Lansing, MI

Average Base Salary

Core compensation

59138

72650

65483

Average Total Cash Compensation

Includes base and annual incentives

60781

76361

67586

What is the average salary for Sales and Marketing Analyst in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Sales and Marketing Analyst in Lansing, MI. The base salary for Sales and Marketing Analyst ranges from $59,138 to $72,650 with the average base salary of $65,483. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $60,781 to $76,361 with the average total cash compensation of $67,586.

View Average Salary for Sales and Marketing Analyst as table

	Average Salary	Average Salary Range
Base Salary	$65,483	$59,138 - $72,650
Bonus	$2,103	$1,643 - $3,710
Total Pay	$67,586	$60,781 - $76,361

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Sales and Marketing Analyst Salary Near Lansing, MI

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Lansing, MI
CITY, STATE Battle Creek, MI	AVERAGE SALARY RANGE $60,544 - $74,376	COMPARE TO Lansing, MI
CITY, STATE Flint, MI	AVERAGE SALARY RANGE $56,948 - $69,959	COMPARE TO Lansing, MI
CITY, STATE Ann Arbor, MI	AVERAGE SALARY RANGE $63,042 - $77,446	COMPARE TO Lansing, MI
CITY, STATE Novi, MI	AVERAGE SALARY RANGE $62,749 - $77,086	COMPARE TO Lansing, MI
CITY, STATE Saginaw, MI	AVERAGE SALARY RANGE $57,257 - $70,339	COMPARE TO Lansing, MI
CITY, STATE Farmington, MI	AVERAGE SALARY RANGE $61,511 - $75,564	COMPARE TO Lansing, MI

See salaries for Sales and Marketing Analyst in locations close to Lansing, MI. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Lansing, Michigan

Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state. The Lansing metropolitan area,...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Sales & Marketing Promotions Analyst	LOCATION Lansing, MI	MINIMUM SALARY $53,090	MAXIMUM SALARY $70,790
JOB TITLE Business Analyst, Sales Marketing	LOCATION Lansing, MI	MINIMUM SALARY $59,138	MAXIMUM SALARY $72,650
JOB TITLE Channel Marketing Analyst I	LOCATION Lansing, MI	MINIMUM SALARY $56,462	MAXIMUM SALARY $68,340
JOB TITLE Channel Marketing Analyst II	LOCATION Lansing, MI	MINIMUM SALARY $73,778	MAXIMUM SALARY $89,301
JOB TITLE Channel Marketing Analyst III	LOCATION Lansing, MI	MINIMUM SALARY $91,344	MAXIMUM SALARY $111,444
JOB TITLE Channel Marketing Analyst IV	LOCATION Lansing, MI	MINIMUM SALARY $115,637	MAXIMUM SALARY $143,619

The Sales and Marketing Analyst job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Lansing, MI that might be a good fit for the type of job and salary you are looking for.

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59138

72650

About Lansing, Michigan Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton Co....More

Lansing, Michigan area prices were up 1.3% from a year ago

Sales and Marketing Analyst Salary in popular cities: Detroit, Grand Rapids, Warren

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