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How much does a Social Media Manager make hourly in the United States? The average hourly wage for a Social Media Manager in the United States is $55 as of March 26, 2024, but the range typically falls between $49 and $62. Hourly rate can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

Social Media Manager Salaries by Percentile
Percentile Hourly Pay Rate Location Last Updated
10th Percentile Social Media Manager Salary $43 US March 26, 2024
25th Percentile Social Media Manager Salary $49 US March 26, 2024
50th Percentile Social Media Manager Salary $55 US March 26, 2024
75th Percentile Social Media Manager Salary $62 US March 26, 2024
90th Percentile Social Media Manager Salary $68 US March 26, 2024
25% $49 10% $43 90% $68 75% $62 $55 50%(Median) Didn’t find job title? Click
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Job Description

The Social Media Manager ensures work is consistently aligned with established strategies and branding. Manages a team of specialists that create social media content and campaigns. Being a Social Media Manager identifies opportunities to grow the audience and improve brand awareness. Analyzes social media data and uses it to improve content and campaigns. In addition, Social Media Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Social Media Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Understand the total hourly compensation opportunity for a Social Media Manager, hourly wage plus other pay elements

Average Hourly Wage

Core compensation

 
 
 
49
62
55

Average Total Hourly Cash Compensation

Includes base and short-term incentives

 
 
 
52
68
59
These charts show the average hourly wage (core compensation), as well as the average total hourly cash compensation for the job of Social Media Manager in the United States. The average hourly rate for Social Media Manager ranges from $49 to $62 with the average hourly pay of $55. The total hourly cash compensation, which includes base and short-term incentives, can vary anywhere from $52 to $68 with the average total hourly cash compensation of $59.
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49
62

 

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