Social Media Engagement Specialist Salaries in the United States
How Much Does a Social Media Engagement Specialist Make?
Updated March 01, 2025
As of March 01, 2025,
the average annual pay of Social Media Engagement Specialist in the United States is $73,442.
While Salary.com is seeing that Social Media Engagement Specialist salary in the US can go up to $87,733
or down to $59,475, but most earn between $66,131 and $80,923.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Social Media Engagement Specialist
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Similar Job Salaries to Social Media Engagement Specialist by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
The University Star
Engagement - Social Media Specialist
|
$86,108/yr
|
RANGE: $75,702 - $96,515
|
|
Crisis Connections
Social Media & Community Engagement Specialist
|
$108,461/yr
|
RANGE: $94,739 - $122,183
|
|
Empower Pharmacy
Social Media Customer Engagement Specialist
|
$90,688/yr
|
RANGE: $79,590 - $101,785
|
|
Bevel
Social Media Engagement Specialist Needed
|
$103,153/yr
|
RANGE: $90,687 - $115,620
|
|
Nalu Federal
Digital Engagement/Social Media Specialist
|
$97,854/yr
|
RANGE: $86,028 - $109,681
|
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Conexess Group
Remote! Social Media Customer Engagement Specialist
|
$67,516/yr
|
RANGE: $58,928 - $76,104
|
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GORILLA TECH INC
TikTok Live Streamer / Social Media Engagement Specialist
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$82,853/yr
|
RANGE: $70,376 - $95,329
|
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Aramark
Marketing Specialist: Social Media & Engagement Events
|
$73,453/yr
|
RANGE: $65,200 - $81,706
|
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Community Colleges of Spokane
Social Media and Engagement Manager
|
$98,296/yr
|
RANGE: $86,417 - $110,176
|
What Does a Social Media Engagement Specialist Do?
You can leave your email address and we will send you an email when there is a new Social Media & Community Engagement Specialist job post.
Updated December 22, 2021
A Social Media Specialist also needs to measure results by tracking metrics and insights on each platform.
Updated December 21, 2021
A Social Media Specialist should understand the targeted audience for each social channel, creating persuasive content that strikes a chord with the intended audience, and unique to the typical interactions of each channel.
Updated December 21, 2021
Some Social Media Specialists will also be responsible for paid strategies and will need to be adept at using tools such as Facebook Ads Manager or other paid options on channels like LinkedIn or Quora, for example.
Updated December 21, 2021
Social Media Specialists spend their days planning and executing social media strategy, creating and publishing content to a variety of platforms, and interacting with their communities and audiences.
Updated December 20, 2021
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Explore JobArchitectFrequently Asked Questions About a Social Media Engagement Specialist Salaries
What is the average of a Social Media Engagement Specialist in the United States?
The Social Media Engagement Specialist salary range is from $66,131 to $80,923, and the average Social Media Engagement Specialist salary is $73,442/year in the United States.
The Social Media Engagement Specialist's salary will change in different locations.
Which location pays the highest Social Media Engagement Specialist salary in the United States?
The Social Media Engagement Specialist salary in San Jose, CA is $92,170
which is the highest in the US.
What kinds of reasons will influence the Social Media Engagement Specialist's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Social Media Engagement Specialist.
What is the growth rate of the Social Media Engagement Specialist's salary?
If you are thinking of becoming a Social Media Engagement Specialist or planning the next step in your career, find the detailed salary report of a Social Media Engagement Specialist.
Recent Salary Report
Below are the most recent Social Media Engagement Specialist salary reports. Employer name has been removed to protect anonymity.
$6,263
Monthly
A Social Media Engagement Specialist in Everett, WA reported making $6,263 per month
Everett, WA
1,000 - 3,000 employees
Full-Time
Company - Public
$30
Hourly
A Social Media Engagement Specialist in Avondale, AZ reported making $30 per hour
Avondale, AZ
3,000 - 7,6 employees
Part-Time
Company - Public
$72,732
Yearly
A Social Media Engagement Specialist in Summerville, SC reported making $72,732 per year
Summerville, SC
6 - 1,000 employees
Full-Time
Company - Private
$30
Hourly
A Social Media Engagement Specialist in Pittsfield, MA reported making $30 per hour
Pittsfield, MA
7,6 - 15,000 employees
Part-Time
Company - Public
$65,116
Yearly
A Social Media Engagement Specialist in Sioux Falls, SD reported making $65,116 per year
Sioux Falls, SD
100 - 200 employees
Full-Time
Company - Private
$86,934
Yearly
A Social Media Engagement Specialist in Bethlehem, PA reported making $86,934 per year
Bethlehem, PA
200 - 6 employees
Full-Time
Company - Private
