Web Content Strategist Salary in Dallas, Texas

How much does a Web Content Strategist make in Dallas, TX?

As of April 01, 2025, the average annual salary for a Web Content Strategist in Dallas, TX is $76,679. Salary.com reports that pay typically ranges from $68,593 to $86,471, with most professionals earning between $61,231 and $95,386.

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Salary range for a Web Content Strategist

$68,593 to $86,471

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Web Content Strategist

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Job Openings for Web Content Strategist in Dallas, TX

What does a Web Content Strategist do?

Common responsibilities of a Web Content Strategist

Works with the team to develop and implement solutions to improve the user experience, search rankings, traffic, engagement and conversion.

October 16, 2022

Produce content audits and gap analyses for our clients and their competitors.

February 25, 2023

Performs frequent reviews of site analytics to monitor user behavior, refine content and messaging strategies, and recommend changes to Search Engine Optimization Campaigns.

February 26, 2023

Design and implement comprehensive content marketing campaigns utilizing a variety of deliverability methods including website content, email/nurturing campaigns, landing pages, digital ad copy, social media posts, infographics, video scripts, case studies, and downloadables such as e-books.

March 30, 2023

Consolidate notes from insights and website discovery sessions into actionable briefs.

April 15, 2023

Recommends changes to improve functionality, interactivity, and usability of the site(s).

April 27, 2023

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Web Content Strategist Salary By Experience Levels in Dallas, TX

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Web Content Strategist Salary By Level of Education in Dallas, TX

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Web Content Strategist in Dallas, TX

Average Base Salary

Core compensation

68593

86471

76679

Average Total Cash Compensation

Includes base and annual incentives

70419

89929

79248

What is the average salary for Web Content Strategist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Content Strategist in Dallas, TX. The base salary for Web Content Strategist ranges from $68,593 to $86,471 with the average base salary of $76,679. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $70,419 to $89,929 with the average total cash compensation of $79,248.

View Average Salary for Web Content Strategist as table

	Average Salary	Average Salary Range
Base Salary	$76,679	$68,593 - $86,471
Bonus	$2,569	$1,826 - $3,458
Total Pay	$79,248	$70,419 - $89,929

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Web Content Strategist Salary Near Dallas, TX

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Dallas, TX
CITY, STATE Garland, TX	AVERAGE SALARY RANGE $68,593 - $86,471	COMPARE TO Dallas, TX 0%
CITY, STATE Grand Prairie, TX	AVERAGE SALARY RANGE $68,447 - $86,287	COMPARE TO Dallas, TX
CITY, STATE Irving, TX	AVERAGE SALARY RANGE $68,593 - $86,471	COMPARE TO Dallas, TX 0%
CITY, STATE Richardson, TX	AVERAGE SALARY RANGE $68,593 - $86,471	COMPARE TO Dallas, TX 0%
CITY, STATE Mesquite, TX	AVERAGE SALARY RANGE $68,516 - $86,375	COMPARE TO Dallas, TX
CITY, STATE Carrollton, TX	AVERAGE SALARY RANGE $68,558 - $86,427	COMPARE TO Dallas, TX

See salaries for Web Content Strategist in locations close to Dallas, TX. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Dallas, Texas

Dallas (/ˈdæləs/), officially the City of Dallas, is a city in the U.S. state of Texas and the seat of Dallas County, with portions extending into Collin, Denton, Kaufman and Rockwall counties. With an estimated 2017 population of 1,341,075, it is the ninth most-populous city in the U.S. and third in Texas after Houston and San Antonio. It is also the eighteenth most-populous city in North America as of 2015. Located in North Texas, the city of Dallas is the main core of the largest metropolitan area in the Southern United States and the largest inland metropolitan area in the U.S. that lacks ...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
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JOB TITLE Ux Content Strategist	LOCATION Dallas, TX	MINIMUM SALARY $61,247	MAXIMUM SALARY $77,561

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