Web Content Strategist Salary in Knoxville, TN

How much does a Web Content Strategist make in Knoxville, TN?

As of March 01, 2025, the average annual salary for a Web Content Strategist in Knoxville, TN is $71,007. Salary.com reports that pay typically ranges from $63,518 to $80,077, with most professionals earning between $56,699 and $88,334.

Search Web Content Strategist Jobs in Knoxville, TN

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for a Web Content Strategist

$63,518 to $80,077

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust Web Content Strategist Salary:
Select State
Select City in TN
Choose Similar Job
Pick Related Category
View Cost of Living in Knoxville, Tennessee

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Web Content Strategist

Review the job openings and experience requirements for the Web Content Strategist job to confirm that it is the job you are seeking.

See user submitted job responsibilities for Web Content Strategist.

Search Web Content Strategist Job Openings

Job Openings for Web Content Strategist in Knoxville, TN

What does a Web Content Strategist do?

Common responsibilities of a Web Content Strategist

Works with the team to develop and implement solutions to improve the user experience, search rankings, traffic, engagement and conversion.

October 16, 2022

Produce content audits and gap analyses for our clients and their competitors.

February 25, 2023

Performs frequent reviews of site analytics to monitor user behavior, refine content and messaging strategies, and recommend changes to Search Engine Optimization Campaigns.

February 26, 2023

Design and implement comprehensive content marketing campaigns utilizing a variety of deliverability methods including website content, email/nurturing campaigns, landing pages, digital ad copy, social media posts, infographics, video scripts, case studies, and downloadables such as e-books.

March 30, 2023

Consolidate notes from insights and website discovery sessions into actionable briefs.

April 15, 2023

Recommends changes to improve functionality, interactivity, and usability of the site(s).

April 27, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

Web Content Strategist Salary By Experience Levels in Knoxville, TN

How much should you be earning in Web Content Strategist in Knoxville, TN based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for Web Content Strategist in Knoxville, TN

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Web Content Strategist Salary By Level of Education in Knoxville, TN

Do you know how much should you be paid for a Web Content Strategist position in Knoxville, TN based on your education level?

Tell us about your education and see an estimate of earnings for Web Content Strategist in Knoxville, TN and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Web Content Strategist in Knoxville, TN

Average Base Salary

Core compensation

63518

80077

71007

Average Total Cash Compensation

Includes base and annual incentives

65208

83277

73384

What is the average salary for Web Content Strategist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Content Strategist in Knoxville, TN. The base salary for Web Content Strategist ranges from $63,518 to $80,077 with the average base salary of $71,007. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $65,208 to $83,277 with the average total cash compensation of $73,384.

View Average Salary for Web Content Strategist as table

	Average Salary	Average Salary Range
Base Salary	$71,007	$63,518 - $80,077
Bonus	$2,377	$1,691 - $3,201
Total Pay	$73,384	$65,208 - $83,277

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Web Content Strategist Salary Near Knoxville, TN

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Knoxville, TN
CITY, STATE Asheville, NC	AVERAGE SALARY RANGE $63,672 - $80,271	COMPARE TO Knoxville, TN
CITY, STATE Johnson City, TN	AVERAGE SALARY RANGE $60,286 - $76,002	COMPARE TO Knoxville, TN
CITY, STATE Kingsport, TN	AVERAGE SALARY RANGE $60,511 - $76,287	COMPARE TO Knoxville, TN
CITY, STATE Chattanooga, TN	AVERAGE SALARY RANGE $62,450 - $78,731	COMPARE TO Knoxville, TN
CITY, STATE Greenville, SC	AVERAGE SALARY RANGE $65,450 - $82,513	COMPARE TO Knoxville, TN
CITY, STATE Richmond, KY	AVERAGE SALARY RANGE $64,316 - $81,082	COMPARE TO Knoxville, TN

See salaries for Web Content Strategist in locations close to Knoxville, TN. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Knoxville, Tennessee

Knoxville is a city in the U.S. state of Tennessee, and the county seat of Knox County. The city had an estimated population of 186,239 in 2016 and a population of 178,874 as of the 2010 census, making it the state's third largest city after Nashville and Memphis. Knoxville is the principal city of the Knoxville Metropolitan Statistical Area, which, in 2016, was 868,546, up 0.9 percent, or 7,377 people, from to 2015. The KMSA is, in turn, the central component of the Knoxville-Sevierville-La Follette Combined Statistical Area, which, in 2013, had a population of 1,096,961. First settled in 178...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Web Content Strategist in Knoxville, TN

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Content Strategist	LOCATION Knoxville, TN	MINIMUM SALARY $63,518	MAXIMUM SALARY $80,077
JOB TITLE Web Strategist	LOCATION Knoxville, TN	MINIMUM SALARY $70,042	MAXIMUM SALARY $85,861
JOB TITLE Content Marketing Strategist	LOCATION Knoxville, TN	MINIMUM SALARY $59,866	MAXIMUM SALARY $75,832
JOB TITLE Digital Content Strategist	LOCATION Knoxville, TN	MINIMUM SALARY $63,518	MAXIMUM SALARY $80,077
JOB TITLE Lead Content Strategist	LOCATION Knoxville, TN	MINIMUM SALARY $99,234	MAXIMUM SALARY $126,032
JOB TITLE Ux Content Strategist	LOCATION Knoxville, TN	MINIMUM SALARY $64,947	MAXIMUM SALARY $79,013

The Web Content Strategist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Knoxville, TN that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

63518

80077

About Knoxville, Tennessee Knoxville is a city in the U.S. state of Tennessee, and the county seat of Knox County. The city had an estimated population of 186,239 in 2016 and a ....More

Knoxville, Tennessee area prices were up 1.3% from a year ago

Web Content Strategist Salary in popular cities: Memphis, Nashville, Chattanooga

Recently searched related titles: Content Researcher, Creative Content Specialist, Digital Content Associate

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

Jobs with a similar salary range to Web Content Strategist : Digital Media Designer, Web Content Publisher, Social Content Producer