Web Marketing Analyst Salary in Baltimore, MD

How much does a Web Marketing Analyst make in Baltimore, MD?

As of April 01, 2025, the average annual salary for a Web Marketing Analyst in Baltimore, MD is $67,400. Salary.com reports that pay typically ranges from $61,212 to $74,369, with most professionals earning between $55,578 and $80,713.

Search Web Marketing Analyst Jobs in Baltimore, MD

How to Become a Marketing Analyst

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for a Web Marketing Analyst

$61,212 to $74,369

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust Web Marketing Analyst Salary:
Select State
Select City in MD
Choose Similar Job
Pick Related Category
View Cost of Living in Baltimore, Maryland

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Web Marketing Analyst

Review the job openings and experience requirements for the Web Marketing Analyst job to confirm that it is the job you are seeking.

See user submitted job responsibilities for Web Marketing Analyst.

Search Web Marketing Analyst Job Openings

Job Openings for Web Marketing Analyst in Baltimore, MD

What does a Web Marketing Analyst do?

Common responsibilities of a Web Marketing Analyst

Develop the technical requirements for the website redesign including lead management, campaign tracking and subscriptions enhancements.

September 28, 2022

Provide daily, weekly and monthly operational reporting for assigned areas of responsibility, including key input to weekly, monthly and quarterly business reviews.

January 09, 2023

Generate monthly reports on our marketing campaign performance and website performance.

February 05, 2023

Assist in developing and execute a web strategy (working with channel marketing peers) including any technology enhancements required like Subscriptions, Lead Capture.

March 07, 2023

Understand and deliver clear verbal and written explanations of complex data and performance metrics to key stakeholders utilizing data visualization tools.

March 19, 2023

Deliver web analytics on content usage to key stakeholders in marketing including writing and channel teams.

March 20, 2023

Support in managing web development agency.

March 25, 2023

Post content using CMS (Expression Engine and Word Press).

April 19, 2023

Manage the public and intranet sites, developing a website traffic plan and create goals and benchmarks to meet.

May 02, 2023

Monitor web activity across company web properties and social media.

May 03, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

Web Marketing Analyst Salary By Experience Levels in Baltimore, MD

How much should you be earning in Web Marketing Analyst in Baltimore, MD based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for Web Marketing Analyst in Baltimore, MD

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Web Marketing Analyst Salary By Level of Education in Baltimore, MD

Do you know how much should you be paid for a Web Marketing Analyst position in Baltimore, MD based on your education level?

Tell us about your education and see an estimate of earnings for Web Marketing Analyst in Baltimore, MD and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Web Marketing Analyst in Baltimore, MD

Average Base Salary

Core compensation

61212

74369

67400

Average Total Cash Compensation

Includes base and annual incentives

62587

77459

69327

What is the average salary for Web Marketing Analyst in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Marketing Analyst in Baltimore, MD. The base salary for Web Marketing Analyst ranges from $61,212 to $74,369 with the average base salary of $67,400. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $62,587 to $77,459 with the average total cash compensation of $69,327.

View Average Salary for Web Marketing Analyst as table

	Average Salary	Average Salary Range
Base Salary	$67,400	$61,212 - $74,369
Bonus	$1,927	$1,375 - $3,090
Total Pay	$69,327	$62,587 - $77,459

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Web Marketing Analyst Salary Near Baltimore, MD

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Baltimore, MD
CITY, STATE Towson, MD	AVERAGE SALARY RANGE $61,212 - $74,369	COMPARE TO Baltimore, MD 0%
CITY, STATE Dundalk, MD	AVERAGE SALARY RANGE $61,212 - $74,369	COMPARE TO Baltimore, MD 0%
CITY, STATE Ellicott City, MD	AVERAGE SALARY RANGE $61,171 - $74,318	COMPARE TO Baltimore, MD
CITY, STATE Glen Burnie, MD	AVERAGE SALARY RANGE $61,212 - $74,369	COMPARE TO Baltimore, MD 0%
CITY, STATE Columbia, MD	AVERAGE SALARY RANGE $61,111 - $74,246	COMPARE TO Baltimore, MD
CITY, STATE Bowie, MD	AVERAGE SALARY RANGE $65,593 - $79,692	COMPARE TO Baltimore, MD

See salaries for Web Marketing Analyst in locations close to Baltimore, MD. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Baltimore, Maryland

Baltimore (/ˈbɔːltɪmɔːr/) is the largest city in the state of Maryland within the United States. Baltimore was established by the Constitution of Maryland as an independent city in 1729. With a population of 611,648 in 2017, Baltimore is the largest such independent city in the United States. As of 2017[update], the population of the Baltimore metropolitan area was estimated to be just under 2.808 million, making it the 20th largest metropolitan area in the country. Baltimore is located about 40 miles (60 km) northeast of Washington, D.C., making it a principal city in the Washington-Baltimo...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Web Marketing Analyst in Baltimore, MD

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Manager, Web Marketing	LOCATION Baltimore, MD	MINIMUM SALARY $120,022	MAXIMUM SALARY $163,409
JOB TITLE Web Marketing Coordinator	LOCATION Baltimore, MD	MINIMUM SALARY $60,714	MAXIMUM SALARY $77,514
JOB TITLE Web Marketing Specialist	LOCATION Baltimore, MD	MINIMUM SALARY $72,149	MAXIMUM SALARY $88,124
JOB TITLE Web Marketing Assistant	LOCATION Baltimore, MD	MINIMUM SALARY $30,747	MAXIMUM SALARY $36,405
JOB TITLE Web Analyst	LOCATION Baltimore, MD	MINIMUM SALARY $79,514	MAXIMUM SALARY $100,003
JOB TITLE Marketing & Web Design Specialist	LOCATION Baltimore, MD	MINIMUM SALARY $66,374	MAXIMUM SALARY $82,733

The Web Marketing Analyst job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Baltimore, MD that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

61212

74369

About Baltimore, Maryland Baltimore (/ˈbɔːltɪmɔːr/) is the largest city in the state of Maryland within the United States. Baltimore was established by the Constitution of Mary....More

Baltimore, Maryland area prices were up 1.5% from a year ago

Web Marketing Analyst Salary in popular cities: Columbia, Germantown, Silver Spring

Recently searched related titles: Assistant Field Engineer, Email Marketing Analyst, Health And Safety Inspector

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

Jobs with a similar salary range to Web Marketing Analyst : Disaster Relief, Subsidy Tuition Field Coordinator, Fire Safety Inspector