Web Marketing Analyst Salary in Charleston, WV

How much does a Web Marketing Analyst make in Charleston, WV?

As of February 01, 2025, the average annual salary for a Web Marketing Analyst in Charleston, WV is $58,496. Salary.com reports that pay typically ranges from $53,124 to $64,542, with most professionals earning between $48,232 and $70,047.

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Salary range for a Web Marketing Analyst

$53,124 to $64,542

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Web Marketing Analyst

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Job Openings for Web Marketing Analyst in Charleston, WV

What does a Web Marketing Analyst do?

Common responsibilities of a Web Marketing Analyst

Develop the technical requirements for the website redesign including lead management, campaign tracking and subscriptions enhancements.

September 28, 2022

Provide daily, weekly and monthly operational reporting for assigned areas of responsibility, including key input to weekly, monthly and quarterly business reviews.

January 09, 2023

Generate monthly reports on our marketing campaign performance and website performance.

February 05, 2023

Assist in developing and execute a web strategy (working with channel marketing peers) including any technology enhancements required like Subscriptions, Lead Capture.

March 07, 2023

Understand and deliver clear verbal and written explanations of complex data and performance metrics to key stakeholders utilizing data visualization tools.

March 19, 2023

Deliver web analytics on content usage to key stakeholders in marketing including writing and channel teams.

March 20, 2023

Support in managing web development agency.

March 25, 2023

Post content using CMS (Expression Engine and Word Press).

April 19, 2023

Manage the public and intranet sites, developing a website traffic plan and create goals and benchmarks to meet.

May 02, 2023

Monitor web activity across company web properties and social media.

May 03, 2023

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Web Marketing Analyst Salary By Experience Levels in Charleston, WV

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Web Marketing Analyst Salary By Level of Education in Charleston, WV

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LEVEL OF EDUCATION

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Average Salary Range for Web Marketing Analyst in Charleston, WV

Average Base Salary

Core compensation

53124

64542

58496

Average Total Cash Compensation

Includes base and annual incentives

54320

67225

60169

What is the average salary for Web Marketing Analyst in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Marketing Analyst in Charleston, WV. The base salary for Web Marketing Analyst ranges from $53,124 to $64,542 with the average base salary of $58,496. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $54,320 to $67,225 with the average total cash compensation of $60,169.

View Average Salary for Web Marketing Analyst as table

	Average Salary	Average Salary Range
Base Salary	$58,496	$53,124 - $64,542
Bonus	$1,672	$1,196 - $2,683
Total Pay	$60,169	$54,320 - $67,225

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Web Marketing Analyst Salary Near Charleston, WV

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Charleston, WV
CITY, STATE Huntington, WV	AVERAGE SALARY RANGE $52,723 - $64,055	COMPARE TO Charleston, WV
CITY, STATE Beckley, WV	AVERAGE SALARY RANGE $53,295 - $64,750	COMPARE TO Charleston, WV
CITY, STATE Parkersburg, WV	AVERAGE SALARY RANGE $52,416 - $63,682	COMPARE TO Charleston, WV
CITY, STATE Portsmouth, OH	AVERAGE SALARY RANGE $53,891 - $65,475	COMPARE TO Charleston, WV
CITY, STATE Chillicothe, OH	AVERAGE SALARY RANGE $54,600 - $66,335	COMPARE TO Charleston, WV
CITY, STATE Fairmont, WV	AVERAGE SALARY RANGE $57,787 - $70,208	COMPARE TO Charleston, WV

See salaries for Web Marketing Analyst in locations close to Charleston, WV. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Charleston, West Virginia

Charleston is the most populous city in, and the capital of, the U.S. state of West Virginia. Located at the confluence of the Elk and Kanawha rivers, the population during the 2017 Census Estimate was 47,929. The Charleston metropolitan area as a whole had 214,406 residents. Charleston is the center of government, commerce, and industry for Kanawha County, of which it is the county seat. Early industries important to Charleston included salt and the first natural gas well. Later, coal became central to economic prosperity in the city and the surrounding area. Today, trade, utilities, governm...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Web Marketing Analyst job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Charleston, WV that might be a good fit for the type of job and salary you are looking for.

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53124

64542

About Charleston, West Virginia Charleston is the most populous city in, and the capital of, the U.S. state of West Virginia. Located at the confluence of the Elk and Kanawha rivers,....More

Charleston, West Virginia area prices were up 1.2% from a year ago

Web Marketing Analyst Salary in popular cities: Huntington, Parkersburg, Morgantown

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