Alternate Job Titles: Direct Mail Campaign Specialist | Direct Mail Materials Coordinator
Manages all direct mail programs, processes, and materials to insure effective and on-time results. Oversees warehouse inventory and reorders items as needed. Works with Marketing campaign team to select and manage vendors. Tracks and evaluates direct mail program effectiveness and makes recommendations for improvements. May require a bachelor's degree. Typically reports to a manager. Gains exposu...
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About Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous cus...
Source: Wikipedia (as of 07/10/2019). Read more from Wikipedia
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