As of April 22, 2025, the average annual salary for a Database Marketing Manager in the United Kingdom is £54,022, with an hourly rate of £26, according to Salary.com Global Salary IQ data. The average salary ranges from £48,842 to £62,032, influenced by factors like location, education, experience, and more.

Global Market Data
25TH   £48,842
50TH(Median)   £54,022
75TH   £62,032
Database Marketing Manager Salaries by Percentile
Percentile Salary Location Last Updated
25th Percentile Database Marketing Manager Salary £48,842 United Kingdom April 22, 2025
50th Percentile Database Marketing Manager Salary £54,022 United Kingdom April 22, 2025
75th Percentile Database Marketing Manager Salary £62,032 United Kingdom April 22, 2025

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How Much Does a Database Marketing Manager Make by Hour, Week, Month, and Year?

Last Updated on April 22, 2025

Salary.com provides you with accurate and diversified Database Marketing Manager salary data based on specialized databases to help you get a fairer salary. The average annual pay for a Database Marketing Manager is about £54,022 a year, this translates to an approximate hourly rate of £26, a monthly salary of about £4,502, and a weekly pay of around £1,039. Click the switch button below to see more details about Database Marketing Manager hourly pay, weekly pay, monthly pay, and so on.

How Much Do Database Marketing Managers Earn at Different Levels in 2025?

A Database Marketing Manager's salary varies significantly based on experience level. Entry typically earn £50,002 - £53,094, while Intermediate make £50,234 - £53,249, Senior earn £50,852 - £53,867, Specialist earn £51,471 - £54,620, Expert can reach £52,708 - £56,413 or more, depending on the company and location.

Levels Salary
Entry Level Database Marketing Manager £52,089
Intermediate Level Database Marketing Manager £52,321
Senior Level Database Marketing Manager £52,862
Specialist Level Database Marketing Manager £53,481
Expert Level Database Marketing Manager £54,859
£52,089 0 yr
£52,321 < 2 yrs
£52,862 2-4 yrs
£53,481 5-8 yrs
£54,859 > 8 yrs
Entry Level 4%
Intermediate Level 3%
Senior Level 2%
Specialist Level 1%
Expert Level 2%
View as Table
View as Graph
Last Updated on April 22, 2025

Skills to Boost a Database Marketing Manager Salary

Mastering key skills can significantly increase your earning potential as a Database Marketing Manager. According to Salary.com's Real-time Job Posting Data, expertise in Insight can lead to a 9% salary raise, while strong Direct Mail skills boost pay by a 2%. Even Data Quality can result in a 1% salary increase.

Skill Library evaluates talent skills across five levels, supported by 5-10 behavior indicators, delivering precise insights for data-driven hiring decisions.
Insight
Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Direct Mail
Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as junk mail.
Data Quality
Data quality refers to the condition of a set of values of qualitative or quantitative variables. There are many definitions of data quality but data is generally considered high quality if it is "fit for [its] intended uses in operations, decision making and planning". Alternatively, data is deemed of high quality if it correctly represents the real-world construct to which it refers. Furthermore, apart from these definitions, as data volume increases, the question of internal data consistency becomes significant, regardless of fitness for use for any particular external purpose. People's views on data quality can often be in disagreement, even when discussing the same set of data used for the same purpose. Data cleansing may be required in order to ensure data quality.
More Skills...
Based on recent job listings, in-demand skills in the Database Marketing Manager field include Insight (9%), Direct Mail (2%), Data Quality (1%), and Data Collection (1%). These skills reflect current market needs.
Skills Salary Demand
Skill & Salary Demand
Insight £58,884
Insight
£58,884
9%
Direct Mail £55,102
Direct Mail
£55,102
2%
Data Quality £54,562
Data Quality
£54,562
1%
Data Collection £54,562
Data Collection
£54,562
1%
Insight
37.74%
Direct Mail
8.11%
Data Quality
1.93%
Data Collection
0.96%

What are the Highest Paying Cities in the United Kingdom for Database Marketing Manager?

The top 3 highest-paying cities in the United Kingdom for Database Marketing Manager are London, Brighton and Hove, and Manchester. In London, the average salary is £58,344 per year, while Brighton and Hove offers £54,423, and Manchester pays around £51,783 annually.

Which Job Pays More: Database Administration Manager or Database Marketing Manager?

As of April 22, 2025 , a Database Administration Manager makes more than a Database Marketing Manager. A Database Administration Manager earns an average annual salary of £64,683. And a Database Marketing Manager earns an average annual salary of £54,022.

Job Title Salary Range in GBP
Database Administration Manager
£47,907
£75,519
Direct Marketing - Manager
£47,272
£61,349
Marketing Manager
£47,283
£85,508
Oracle Database Administrator
£39,894
£50,233

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