As of April 22, 2025, the average annual salary for a Digital Marketing Analyst in the United Kingdom is £31,374, with an hourly rate of £15, according to Salary.com Global Salary IQ data. The average salary ranges from £27,792 to £36,946, influenced by factors like location, education, experience, and more.

Global Market Data
25TH   £27,792
50TH(Median)   £31,374
75TH   £36,946
Digital Marketing Analyst Salaries by Percentile
Percentile Salary Location Last Updated
25th Percentile Digital Marketing Analyst Salary £27,792 United Kingdom April 22, 2025
50th Percentile Digital Marketing Analyst Salary £31,374 United Kingdom April 22, 2025
75th Percentile Digital Marketing Analyst Salary £36,946 United Kingdom April 22, 2025

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How Much Does a Digital Marketing Analyst Make by Hour, Week, Month, and Year?

Last Updated on April 22, 2025

Salary.com provides you with accurate and diversified Digital Marketing Analyst salary data based on specialized databases to help you get a fairer salary. The average annual pay for a Digital Marketing Analyst is about £31,374 a year, this translates to an approximate hourly rate of £15, a monthly salary of about £2,615, and a weekly pay of around £603. Click the switch button below to see more details about Digital Marketing Analyst hourly pay, weekly pay, monthly pay, and so on.

How Much Do Digital Marketing Analysts Earn at Different Levels in 2025?

A Digital Marketing Analyst's salary varies significantly based on experience level. Entry typically earn £29,770 - £31,956, while Intermediate make £30,198 - £32,622, Senior earn £31,000 - £33,869, Specialist earn £31,107 - £34,118, Expert can reach £31,267 - £34,285 or more, depending on the company and location.

Levels Salary
Entry Level Digital Marketing Analyst £31,107
Intermediate Level Digital Marketing Analyst £31,540
Senior Level Digital Marketing Analyst £32,788
Specialist Level Digital Marketing Analyst £33,037
Expert Level Digital Marketing Analyst £33,204
£31,107 0 yr
£31,540 < 2 yrs
£32,788 2-4 yrs
£33,037 5-8 yrs
£33,204 > 8 yrs
Entry Level 1%
Intermediate Level 1%
Senior Level 5%
Specialist Level 5%
Expert Level 6%
View as Table
View as Graph
Last Updated on April 22, 2025

What are the Highest Paying Cities in the United Kingdom for Digital Marketing Analyst?

The top 3 highest-paying cities in the United Kingdom for Digital Marketing Analyst are London, Brighton and Hove, and Manchester. In London, the average salary is £33,884 per year, while Brighton and Hove offers £31,607, and Manchester pays around £30,074 annually.

Which Job Pays More: Digital and E-commerce Marketing Analyst or Digital Marketing Analyst?

As of April 22, 2025 , a Digital and E-commerce Marketing Analyst makes more than a Digital Marketing Analyst. A Digital and E-commerce Marketing Analyst earns an average annual salary of £51,717. And a Digital Marketing Analyst earns an average annual salary of £31,374.

Job Title Salary Range in GBP
Digital and E-commerce Marketing Analyst
£39,781
£63,652
Digital Marketing Coordinator
£24,319
£38,969
Digital Marketing Specialist
£25,189
£40,363
E-commerce Marketing Analyst
£39,608
£63,376
Digital and E-commerce Marketing Manager
£42,543
£62,609

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Frequently Asked Questions about Digital Marketing Analyst Salaries

1. How much do digital analysts make in the UK?

The median Digital Analyst salary in the UK is £42,500 per year, according to job vacancies posted during the 6 months leading to 1 March 2025.

2. How much do digital marketers get paid in the UK?

Digital Marketing salaries in United Kingdom The estimated salary for a Digital Marketing is £32,911 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users.

3. How much do marketing analysts make in the UK?

Marketing Analyst UKLocation6 months to 15 Mar 2025Same period 202425th Percentile£38,750£37,938Median annual salary (50th Percentile)£42,500£45,000Median % change year-on-year-5.56%-75th Percentile£75,313£76,25010 more rows

4. Is digital marketing a good career in the UK?

Yes, digital marketing is in high demand in the UK. With the increasing reliance on online platforms and technology, businesses are actively seeking digital marketing professionals with the skills to promote their products and services, manage online campaigns and engage with customers effectively.