General Idea Salary

General Idea Salary

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As of April 2026, the average annual salary for employees at General Idea in the United States is $95,048. This translates to an approximate hourly wage of $46. Salaries at General Idea typically range from $83,535 to $107,526 annually, reflecting the diverse roles and experience levels within the company.
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Current Job Openings at General Idea

Ready for your next career move? Explore current job openings at General Idea. Use the search tool below to find available positions by title and location and apply directly to start your career.

Is General Idea’s Pay Competitive? Salary Benchmarking Analysis

How does General Idea's compensation stack up against the industry and its key competitors? Our salary benchmarking analysis provides a clear comparison. The chart below visualizes this comparison alongside select peer companies.
Competitor / Benchmark Avg. Salary Variance Primary Market Influence Factor & Explanation
13 Films $99,046
+4.2%
Data suggests 13 Films's workforce skews heavily towards veteran, high-tenure roles.
Bazini Engineering PC $100,164
+5.4%
Adjusted for higher cost-of-living indices in Bazini Engineering PC's primary metro hubs.
Evolve Real Property Advisors $87,443
-8.0%
Normalized for lower cost-of-living zones where Evolve Real Property Advisors primarily operates.
Espiritu Loci Inc $87,453
-8.0%
Espiritu Loci Inc focuses strategically on recruiting and training entry-level apprentices.
Business Services Industry $120,931
+27.2%
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors.
Need More Granular Data? The analysis above provides a high-level market overview. To benchmark specific job codes, adjust for real-time cost-of-living changes, or access verified HR-reported datasets, upgrade to Salary.com for Business. Precision matters when building your compensation strategy.

How General Idea's Salaries Compare to Similar Companies?

Explore companies in the same industry to compare average salaries, benefits, and career opportunities with those at General Idea. Click a company name to learn more.

Employee Reviews: Working at General Idea

Considering a career at General Idea? Explore authentic employee reviews to learn about the work environment, career growth opportunities, pay transparency and benefits. These first-hand insights can help you set realistic compensation expectations and make informed career decisions.
They keep us informed at every step, ensuring transparency. The training and development opportunities are excellent. This balance makes the work incredibly engaging and fulfilling, accelerating my professional development in the financial sector significantly. Work-life balance is genuinely respected.
Commented in April 30, 2025
49
1
The company offers a nurturing team. Company invests in latest technology. However, the culture is reserved. Leadership supports innovation and regularly communicates company updates. Their large size means requests sometimes go through multiple channels. Management provides the tools and support needed to excel. This level of trust boosts my confidence and makes me more invested in the outcomes o...
Commented in March 23, 2025
48
2
The environment is structured to adapt. The interview process was a great reflection of the company culture: respectful, professional, and transparent. Even as the company grows, it maintains a close-knit, supportive feel.
Commented in February 21, 2024
12
3

General Idea Overview

Website
www.generalidea.tv
Founded In
1969
Employees
<25 employees
Industry
Business Services
Headquarter Address
211 Fishkill Ave Beacon New York NY 12508
Revenue
<$5 Million
Phone Number
+1 7183130078
Social Media
About General Idea
Since its establishment in 2010, General Idea has been crafting effective and innovative visual content. From advertising to television show packaging, drawing attention to your charitable cause or catching the eyes of investors for a new venture, GI comes up with the right design concept, direction and execution to make it happen. Partners & co-creatives, Cary Janks and Eric Miró have many years

What Benefits Does General Idea Offer Beyond Salary?

A competitive compensation package is more than just a salary. General Idea offers a comprehensive benefits package designed to support your health, financial future, and overall well-being. Below are the most common key benefits:
Social Security
401(K)
Disability
Healthcare
Pension
Time Off (days)
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What Is the Cost of Living Near New York?

Understanding the cost of living near New York is key to truly evaluating a salary offer or your current compensation at General Idea.
New York City's Cost of Living Index is approximately 204.5 (104.5% more than US average; 63.5% more than NY average). Extremely expensive globally, driven by exorbitant housing. Extensive MTA subway/bus. When planning your budget based on a salary from General Idea, consider these typical monthly expenses:
Expense Category Estimated Monthly Cost Key Considerations / Notes
Housing (1-BR Apt Rent) $3,500 - $5,000+ (Highly variable by borough) A significant portion of General Idea salary. Location choices impact this heavily.
Utilities (Basic) $150 - $250 Electricity, Heating, Cooling, Water etc.
Public Transportation $127 (MTA 30-day MetroCard) Essential for most commuters; car ownership is costly.
Groceries (Single Person) $450 - $700 Can be higher with more dining out or specialty stores.
Personal & Leisure $500 - $1,000+ Dining out, entertainment, shopping. Highly variable.
Healthcare (Individual) $450 - $800+ Varies significantly by plan & employer contribution.
Subtotal (Excluding Taxes) $5,177 - $7,877+ This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay.

FAQs of General Idea

1. How much does a General Idea employee make?

General Idea pays its employees an average of $95,048 per year. The average salary at General Idea range from $83,535 to $107,526 per year. It's important to remember that these are overall averages, actual salaries vary significantly based on specific job titles, years of experience, skills, and location.

2. Which similar company tend to pay more or less than General Idea?

The salary at General Idea is lesser than the similar company. The average annual salary at General Idea is $95,048, or an hourly wage of $46, in comparison to 13 Films which pays $99,046 per year or $48 per hour.

3. How much does a Head of Strategy typically earn at General Idea?

A Head of Strategy at General Idea typically earns an average annual base salary of around $280,909, with a general range of $249,841 to $317,582.

4. Do employees with advanced degrees (Master's, PhD) earn more at General Idea?

In many roles at General Idea, particularly those requiring specialized knowledge or research capabilities (e.g., certain engineering, scientific, or financial roles), an advanced degree like a Master's or PhD can lead to a higher starting salary and faster career progression, thus higher earnings. However, for some roles, direct experience and skills might be valued as much or more than an advanced degree. The impact varies by field and specific job requirements.

5. How does the cost of living near New York affect the perceived value of a General Idea salary?

New York City's Cost of Living Index is approximately 204.5 (104.5% more than US average; 63.5% more than NY average). This significantly impacts the purchasing power of a salary from General Idea based there. Our "Cost of Living Insights for New York" module details this impact, helping you assess the 'real feel' value of your compensation.

6. What kind of benefits does General Idea typically offer employees?

General Idea generally offers a range of employee benefits designed to support their workforce's health, financial well-being, and work-life balance. Comprehensive health insurance (medical, dental, vision), a 401(k) retirement savings plan (often with a company match), paid time off (PTO), and potentially disability and life insurance are included. For a more detailed list of benefits, please see our "Employee Benefits at General Idea" section on this page.

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