Advertising Specialist I Salary in California

The Advertising Specialist I analyzes stakeholder requirements and defines objectives for advertising. Responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast. Being an Advertising Specialist I organizes assigned project tasks and timelines that ensure on-time delivery of projects. Develops audience targeting and strategy. In addition, Advertising Specialist I incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a supervisor or manager. Being an Advertising Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. Working as an Advertising Specialist I typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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