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As of August 01, 2026, the average salary for a Consumer Insights Manager in Virginia is $125,000 per year, which breaks down to an hourly rate of $60.
However, a Consumer Insights Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Consumer Insights Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $136,600 | $11,383 | $2,627 | $66 |
| Average | $125,000 | $10,417 | $2,404 | $60 |
| 25th Percentile | $113,800 | $9,483 | $2,188 | $55 |
Air - Arlington, VA
Amazon - Arlington, VA
Capital one - McLean, VA
The Health Management Academy - Arlington, VA
A Consumer Insights Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Consumer Insights Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Consumer Insights Analyst IV | 7+ years | $137,792 |
| Consumer Insights Supervisor | 7+ years | $109,983 |
| Consumer Insights Manager | 7+ years | $124,941 |
| Consumer Insights Senior Manager | 7+ years | $163,734 |
| Consumer Insights Director | 7+ years | $190,734 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Consumer Insights Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Consumer Insights Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $139,930. While startup companies pay approximate $118,378.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $118,378 |
| Growth Stage | 51~500 | $125,198 |
| Established | 501~5000 | $135,128 |
| Enterprise | 5000+ | $139,930 |
For Consumer Insights Manager roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Pharmaceuticals sectors offer the strongest compensation, at 20% above the average. In contrast, Consumer Insights Manager positions in Edu., Gov't. & Nonprofit or MFG Nondurable typically offer lower base pay, as these industries often view Consumer Insights Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $150,000 | $72.0 | 20% |
| Pharmaceuticals | $143,750 | $69.0 | 15% |
| Software & Networking | $143,750 | $69.0 | 15% |
| Healthcare | $137,500 | $66.0 | 10% |
| Internet | $137,500 | $66.0 | 10% |
Understanding how a Consumer Insights Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $136,600 | $11,383 | $2,627 | $66 |
| Average | $125,000 | $10,417 | $2,404 | $60 |
| 25th Percentile | $113,800 | $9,483 | $2,188 | $55 |
For a Consumer Insights Manager, the most direct path to higher earnings is advancing to the Consumer Insights Senior Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $163,800 - a projected growth of 31% over your current level.
Ready to take the next step in your career? Browse thousands of current Consumer Insights Manager job openings on our job board. Use the search bar below to find your perfect match.
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McLean, VA
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