As of February 01, 2025, the average annual salary for a Digital Marketing Specialist II in Kansas City, MO is $76,146. Salary.com reports that pay typically ranges from $68,868 to $84,632, with most professionals earning between $62,242 and $92,358.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $84,632 | $7,053 | $1,628 | $41 |
| Average | $76,146 | $6,346 | $1,464 | $37 |
| 25th Percentile | $68,868 | $5,739 | $1,324 | $33 |
An entry-level Digital Marketing Specialist II with under 1 year experience makes about $73,404. With less than 2 years of experience, a mid-level Digital Marketing Specialist II makes around $73,630. After 2-4 years, the Digital Marketing Specialist II pay rises to about $76,593. Those senior Digital Marketing Specialist II with 5-8 years of experience earn roughly $80,543, and those Digital Marketing Specialist II having 8 years or more experience are expected to earn about $80,825 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Specialist II | $73,404 |
| Intermediate Level Digital Marketing Specialist II | $73,630 |
| Senior Level Digital Marketing Specialist II | $76,593 |
| Specialist Level Digital Marketing Specialist II | $80,543 |
| Expert Level Digital Marketing Specialist II | $80,825 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 1% |
| Top Level | 6% |
| Experienced | 6% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Digital Advertising: Delivering promotional content to users through various online and digital channels to increase brand loyalty and reach targeted audience.
| Skill | Salary | Demand |
|---|---|---|
|
Consulting
|
$79,192 |
4%
|
|
Leadership
|
$79,192 |
4%
|
|
Innovation
|
$79,192 |
4%
|
|
Insight
|
$78,430 |
3%
|
|
B2B
|
$78,430 |
3%
|
|
Products and Services
|
$78,430 |
3%
|
