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Marketing Assistant II Salary in the United States

How much does a Marketing Assistant II make in the United States?

As of August 01, 2026, the average salary for a Marketing Assistant II in the United States is $50,351 per year, which breaks down to an hourly rate of $24.

However, a Marketing Assistant II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $58,211
  • Majority Range (25th-75th percentile): $44,922 to $54,465
  • Entry-Level (10th percentile): $39,979
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Assistant II Salaries

A Marketing Assistant II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Marketing Assistant II Salaries?

Experience is a primary driver of a Marketing Assistant II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Assistant I (0-1 years): $45,296
  • Marketing Assistant II (1-3 years): $50,351
  • Marketing Assistant III (3-5 years): $56,217
  • Marketing Assistant IV (5-7 years): $62,628
Job Role Years of Experience Average Salary
Marketing Assistant I0-1 years$45,296
Marketing Assistant II1-3 years$50,351
Marketing Assistant III3-5 years$56,217
Marketing Assistant IV5-7 years$62,628
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How Do Marketing Assistant IIs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Assistant IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $55,749.
  • California: $55,537.
  • Massachusetts: $54,797.

Top Paying Cities for Marketing Assistant II

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $63,508
  • San Francisco: $62,812
  • Oakland: $61,489

What Skills Can Increase a Marketing Assistant II's Salary?

Demanded Skills for the Role:

  • Organizing (Mentioned in 5.4% Job Postings): Organizing is the process of blending human and material resources through a formal structure of tasks and authority; arranging work, dividing tasks among employees, and coordinating them to ensure implementation of plans and accomplishment of objectives.
  • Market Research (Mentioned in 2.63% Job Postings): Market research is an organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information which helps to identify and analyze the needs of the market, the market size and the competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
  • Photoshop (Mentioned in 2.06% Job Postings): Photoshop is an image creation, graphic design and photo editing software developed by Adobe. It is used to demonstrate knowledge of image resolution, image size, and image file format for web, video, and print.
Skills Demand Percentage
Organizing 5.4%
Market Research 2.63%
Photoshop 2.06%
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What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Assistant II's salary.

  • Marketing Communications: Can increase your salary by up to 21%.
  • Email Marketing: Can increase your salary by up to 17%.
  • Marketing Plans: Can increase your salary by up to 14%.
Skill Salary Salary % Increase
Marketing Communications $60,925
21%
Email Marketing $58,911
17%
Marketing Plans $57,400
14%
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Marketing Assistant II Salary by Company Size: Startups vs. Enterprise

Marketing Assistant II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $56,365. While startup companies pay approximate $47,683.

Marketing Assistant II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $47,683
Growth Stage 51~500 $50,431
Established 501~5000 $54,430
Enterprise 5000+ $56,365

Marketing Assistant II Salary by Industry: Top Paying Sectors

For Marketing Assistant II roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Construction and Energy & Utilities sectors offer the strongest compensation, at 20% above the average. In contrast, Marketing Assistant positions in Edu., Gov't. & Nonprofit or Retail & Wholesale typically offer lower base pay, as these industries often view Marketing Assistant II as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Assistant II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Construction$60,421$29.020%
Energy & Utilities$57,904$28.015%
Pharmaceuticals$57,904$28.015%
Aerospace & Defense$55,386$27.010%
Insurance$55,386$27.010%

How Education impacts an Marketing Assistant II's Salary?

Your level of education can impact your salary potential. While many Marketing Assistant II enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Marketing Assistant II with a Bachelor's Degree is between $53,618 and $57,593.

Marketing Assistant II Salaries by Degree Level

Typical Education for Marketing Assistant II
Degree Level % of user with this level of education
No Diploma 0.6%
High School 8.4%
Associates 8.0%
Bachelors 70.9%
Masters 12.0%
Doctorate 0.1%
View as Graph

Marketing Assistant II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Assistant II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$44,922
Average $50,351/year
$54,465
$3,744
Average $4,196/month
$4,539
$864
Average $968/week
$1,047
$22
Average $24/hour
$26
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $54,465 $4,539 $1,047 $26
Average $50,351 $4,196 $968 $24
25th Percentile $44,922 $3,744 $864 $22

Marketing Assistant II Salary Growth & Career Path

Marketing Assistant II

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Advancement

For a Marketing Assistant II, the most direct path to higher earnings is advancing to the Marketing Assistant III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $56,217 - a projected growth of 12% over your current level.

Most common benefits for Marketing Assistant II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Assistant II

Here are companies hiring for Marketing Assistant II and their salaries, click below for more details.

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FAQ about Marketing Assistant II

1. Where can a Marketing Assistant II earn the most?

A Marketing Assistant II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Assistant II earns the most in San Jose, CA, where the annual salary of a Marketing Assistant II is $63,508.

2. What is the highest pay for Marketing Assistant II?

The highest pay for Marketing Assistant II is $58,211.

3. What is the lowest pay for Marketing Assistant II?

The lowest pay for Marketing Assistant II is $39,979.

4. What are the responsibilities of Marketing Assistant II?

Assists and supports the daily activities of an organization's marketing department. Gathers, collects, and organizes pertinent information from various internal and external sources. Reviews marketing materials to ensure accuracy, consistency, and alignment with company policies and objectives. Prepares routine reports detailing the status and performance of marketing initiatives. Requires a high school diploma. Typically reports to a supervisor. Works under moderate supervision. Gaining or has attained full proficiency in a specific area of discipline. Typically requires 1-3 years of related experience.

5. What industry pays the highest salary for Marketing Assistant II?

The Construction industry offers the highest average compensation for Marketing Assistant II roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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