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Market and Competitive Intelligence Manager Salary in the United States

How much does a Market and Competitive Intelligence Manager make in the United States?

As of August 01, 2026, the average salary for a Market and Competitive Intelligence Manager in the United States is $125,500 per year, which breaks down to an hourly rate of $60.

However, a Market and Competitive Intelligence Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $147,852
  • Majority Range (25th-75th percentile): $113,400 to $137,200
  • Entry-Level (10th percentile): $102,384
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View as table View as graph 25% $113,400 10% $102,384 90% $147,852 75% $137,200 $125,500 50%(Median) Didn’t find job title? Click

Market and Competitive Intelligence Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $137,200 $11,433 $2,638 $66
Average $125,500 $10,458 $2,413 $60
25th Percentile $113,400 $9,450 $2,181 $55
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Key Factors That Influence Market and Competitive Intelligence Manager Salaries

A Market and Competitive Intelligence Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education, and company size can directly affect your earning potential.

How Experience Level Affects Market and Competitive Intelligence Manager Salaries?

Experience is a primary driver of a Market and Competitive Intelligence Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Market and Competitive Intelligence Analyst IV (7+ years): $134,274
  • Market and Competitive Intelligence Junior Manager (7+ years): $107,671
  • Market and Competitive Intelligence Manager (7+ years): $125,410
  • Market and Competitive Intelligence Director (7+ years): $181,608
  • Vice President of Market Research (7+ years): $222,460
Job Role Years of Experience Average Salary
Market and Competitive Intelligence Analyst IV7+ years$134,274
Market and Competitive Intelligence Junior Manager7+ years$107,671
Market and Competitive Intelligence Manager7+ years$125,410
Market and Competitive Intelligence Director7+ years$181,608
Vice President of Market Research7+ years$222,460
$134,274 Market an...
$107,671 Market an...
$125,410 Market an...
$181,608 Market an...
$222,460 Vice Pres...
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What Am I Worth?

Top Paying Cities for Market and Competitive Intelligence Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $158,200
  • San Francisco: $156,500
  • Oakland: $153,200

What Skills Can Increase a Market and Competitive Intelligence Manager's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 12.55% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Research Design (Mentioned in 1.35% Job Postings): A research design is the set of methods and procedures used in collecting and analyzing measures of the variables specified in the problem research. The design of a study defines the study type (descriptive, correlation, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research problem, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. A research design is a framework that has been created to find answers to research questions.
  • Data Analysis (Mentioned in 1.18% Job Postings): Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively. Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All of the above are varieties of data analysis.
See More Skills
Skills Demand Percentage
Insight 12.55%
Research Design 1.35%
Data Analysis 1.18%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Market and Competitive Intelligence Manager's salary.
  • Public Relations: Can increase your salary by up to 5%.
  • SPSS: Can increase your salary by up to 3%.
  • Programming: Can increase your salary by up to 3%.
Skill Salary Salary % Increase
Public Relations
$131,775
5%
SPSS
$129,265
3%
Programming
$129,265
3%
Client Service
$129,265
3%
Coaching
$129,265
3%
Commitment
$129,265
3%
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Market and Competitive Intelligence Manager Salary by Company Size: Startups vs. Enterprise

Market and Competitive Intelligence Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $140,490. While startup companies pay approximate $118,851.

Market and Competitive Intelligence Manager Salary by Company Size

Company Size Employees Average Salary
Startup1~50$118,851
Growth Stage51~500$125,699
Established501~5000$135,668
Enterprise5000+$140,490

Market and Competitive Intelligence Manager Salary by Industry: Top Paying Sectors

For Market and Competitive Intelligence Manager roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Biotechnology sectors offer the strongest compensation, at 30% above the average. In contrast, Market and Competitive Intelligence Manager positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Market and Competitive Intelligence Manager as a support function rather than a direct revenue driver.

The top paying industries for a Market and Competitive Intelligence Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$163,150$78.030%
Biotechnology$156,875$75.025%
Internet$150,600$72.020%
Energy & Utilities$144,325$69.015%
Aerospace & Defense$138,050$66.010%

How Education impacts a Market and Competitive Intelligence Manager's Salary?

Your level of education can impact your salary potential. While many Market and Competitive Intelligence Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Market and Competitive Intelligence Manager with a Bachelor's Degree is between $122,482 and $129,645).

Market and Competitive Intelligence Manager Salaries by Degree Level

Typical Education for Market and Competitive Intelligence Manager
Degree Level % of user with this level of education
No Diploma 0.1%
High School 1.6%
Associates 1.4%
Bachelors 31.6%
Masters 59.9%
Doctorate 5.3%
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Market and Competitive Intelligence Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Market and Competitive Intelligence Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Market and Competitive Intelligence Manager Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Market and Competitive Intelligence Manager, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Market and Competitive Intelligence Manager Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Marketing Data Science Senior Manager $152,500 22%
Market and Competitive Intelligence Director $181,700 45%

Salary Trends for Market and Competitive Intelligence Manager

Salaries for a Market and Competitive Intelligence Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $118,845 in 2023 to around $118,065 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market and Competitive Intelligence Manager salary trends, .

Average Annual Salary of Market and Competitive Intelligence Manager Over Time

2022
$???
2023
$118,845
2024
$119,127
2025
$118,065
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $118,845
2024 $119,127
2025 $118,065
2026
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2027
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Most common benefits for Market and Competitive Intelligence Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Market and Competitive Intelligence Manager

Here are companies hiring for Market and Competitive Intelligence Manager and their salaries, click below for more details.

Find Your Next Market and Competitive Intelligence Manager Job

Ready to take the next step in your career? Browse thousands of current Market and Competitive Intelligence Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
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    Columbus, OH

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FAQ about Market and Competitive Intelligence Manager

1. What industry pays the highest salary for Market and Competitive Intelligence Manager?

The Financial Services industry offers the highest average compensation for Market and Competitive Intelligence Manager roles, with salaries approximately 30% above the market median.

2. Is marketing management a good career in USA?

Marketing management is a promising career in the USA, with an 8.2% employment growth projected for marketing managers from 2023 to 2033, resulting in approximately 31,700 new jobs. Additionally, the salary range for a Market and Competitive Intelligence Manager is between $116,300 and $143,900, making it a financially rewarding field.

3. How much do competitive intelligence managers make?

As of now, the salary for a Competitive Intelligence Manager in the United States ranges from $116,300 to $143,900 annually, with a midpoint of $130,100. This translates to approximately $56.00 to $69.00 per hour, or about $2,240 to $2,750 per week.

4. How much a manager gets paid in USA?

In the USA, a Market and Competitive Intelligence Manager typically earns an annual salary ranging from $116,300 to $143,900, with a midpoint of $130,100. This reflects a competitive compensation structure for managerial roles in this field, highlighting the value placed on expertise and strategic insight.

5. What does a competitive intelligence manager do?

A Competitive Intelligence Manager is responsible for gathering and analyzing competitor data, researching market conditions, and understanding customer activity within the industry. This role is crucial for strategic decision-making and helps the company stay competitive. The salary for this position typically ranges from $116,300 to $143,900, with a midpoint of $130,100.

6. Which marketing manager has the highest salary?

The highest salary among marketing managers is for the Chief Marketing Officer at $200,250. In comparison, a Market and Competitive Intelligence Manager earns between $116,300 and $143,900, with a median salary of $130,100. Other high-paying roles include the Vice President of Marketing at $168,250 and the User Experience Director at $164,000.

7. What are the four types of market intelligence?

There are four primary types of market intelligence: competitive intelligence, product intelligence, market understanding, and customer understanding. Each type addresses a separate aspect of a business's environment. For a Market and Competitive Intelligence Manager, salaries range from $116,300 to $143,900, with a midpoint of $130,100, reflecting the importance of these insights.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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