Media Planner II Salary in Allentown, Pennsylvania
Media Planner II Salary in Allentown, PA
How much does a Media Planner II make in Allentown, PA? The average Media Planner II salary in Allentown, PA is $71,490 as of May 28, 2024, but the range typically falls between $61,290 and $81,190. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
| Percentile | Salary | Location | Last Updated |
| 10th Percentile Media Planner II Salary | $52,003 | Allentown,PA | May 28, 2024 |
| 25th Percentile Media Planner II Salary | $61,290 | Allentown,PA | May 28, 2024 |
| 50th Percentile Media Planner II Salary | $71,490 | Allentown,PA | May 28, 2024 |
| 75th Percentile Media Planner II Salary | $81,190 | Allentown,PA | May 28, 2024 |
| 90th Percentile Media Planner II Salary | $90,021 | Allentown,PA | May 28, 2024 |
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Job Description
The Media Planner II coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planner II negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planner II collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planner II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Media Planner II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
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Career Path for this job
-
Down a level:
Marketing Media Planning Specialist I
0 - 2 years experience
Bachelor's Degree -
This Job:
Media Planner II
2 - 4 years experience
Bachelor's Degree -
Up a level:
Marketing Media Buying Specialist III
4 - 7 years experience
Bachelor's Degree
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About Allentown, Pennsylvania
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About Allentown, Pennsylvania Allentown (Pennsylvania Dutch: Allenschteddel) is a city located in Lehigh County, Pennsylvania, United States. It is Pennsylvania's third most populo....More
Allentown, Pennsylvania area prices were up 1.5% from a year ago View the Cost of Living in Allentown, Pennsylvania
Media Planner II Salary in popular cities: Philadelphia, Pittsburgh, Erie
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