As of April 01, 2026, the average salary for an Associate Media Planner in the United States is $66,051 per year, which breaks down to an hourly rate of $32.
However, an Associate Media Planner's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2025 Compensation Trend
Smart Recruiting
AI-Powered HR
An Associate Media Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of an Associate Media Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Media Pla... Level Associate Media Planner | $54,492 |
| Associate... Level Associate Media Planner | $65,819 |
| Media Pla... Level Associate Media Planner | $85,298 |
| Media Pla... Level Associate Media Planner | $112,085 |
| Media Sup... Level Associate Media Planner | $98,240 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Associate Media Planners. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Planning | 17.01% |
| PowerPoint | 2.55% |
| Campaign Management | 1.33% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Customer Relationship Management
|
$71,995 |
9%
|
|
Leadership
|
$70,674 |
7%
|
|
RFP
|
$70,014 |
6%
|
|
Innovation
|
$70,014 |
6%
|
|
B2C
|
$69,353 |
5%
|
|
Relationship Management
|
$69,353 |
5%
|
Your level of education can impact your salary potential. While many Associate Media Planners enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for an Associate Media Planner with a High School Diploma or Technical Certificate is between $66,586 and $72,356).
Associate Media Planner Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.7% |
| High School | 1.2% |
| Associates | 2.1% |
| Bachelors | 85.4% |
| Masters | 10.5% |
| Doctorate | 0.1% |
Understanding how an Associate Media Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on April 01, 2026Salaries for an Associate Media Planner can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $69,855 in 2023 to around $69,976 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Associate Media Planner salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $69,855 |
| 2024 | $70,377 |
| 2025 | $69,976 |
| 2026 |
View More
|
| 2027 |
View More
|
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation PlanningHere are companies hiring for Associate Media Planner and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current Associate Media Planner job openings on our job board. Use the search bar below to find your perfect match.
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
Salary.com's CompAnalyst platform offers:
