Digital Media Planner Salaries in the United States

Digital media planners observe the market regularly to maintain their knowledge of audience trends and consumer behavior, as well as performing competitor research to stay abreast of what marketing channels the competition is utilizing.

A Digital Media Planner is responsible for the development of the media strategy and may extend to the buying of media placements (media buying).

As an example of this, a digital media planner is likely to be skilled in "email campaigns," "media planning," "doubleclick," and "insertion orders," while a typical communications consultant is skilled in "communication," "web content," "project management," and "internal communications.".

Every independent agency is trying to find it’s ‘edge’ – something that sets it apart from the competition – and what differentiates good digital media plans from great ones is whether or not they have a holistic overview of their target audience.

Here are examples of responsibilities from real digital media planner resumes representing typical tasks they are likely to perform in their roles.