As of January 01, 2025, the average annual salary for a Public Relations Representative I in Winston Salem, NC is $61,070. Salary.com reports that pay typically ranges from $56,690 to $69,460, with most professionals earning between $52,702 and $77,099.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $69,460 | $5,788 | $1,336 | $33 |
| Average | $61,070 | $5,089 | $1,174 | $29 |
| 25th Percentile | $56,690 | $4,724 | $1,090 | $27 |
An entry-level Public Relations Representative I with under 1 year experience makes about $60,297. With less than 2 years of experience, a mid-level Public Relations Representative I makes around $60,870. After 2-4 years, the Public Relations Representative I pay rises to about $62,735. Those senior Public Relations Representative I with 5-8 years of experience earn roughly $63,108, and those Public Relations Representative I having 8 years or more experience are expected to earn about $63,357 on average.
| Levels | Salary |
|---|---|
| Entry Level Public Relations Representative I | $60,297 |
| Intermediate Level Public Relations Representative I | $60,870 |
| Senior Level Public Relations Representative I | $62,735 |
| Specialist Level Public Relations Representative I | $63,108 |
| Expert Level Public Relations Representative I | $63,357 |
| Entry Level | 1% |
| Mid Level | 0% |
| Senior Level | 3% |
| Top Level | 3% |
| Experienced | 4% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Marketing Research: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
Strategic Communication: Strategic communication refers to policy-making and guidance for consistent information activity within an organization and between organizations.
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Research
|
$69,620 |
14%
|
|
Campaign Management
|
$68,398 |
12%
|
|
Corporate Communications
|
$67,788 |
11%
|
|
Marketing Concepts
|
$67,788 |
11%
|
|
Project Management
|
$67,177 |
10%
|
|
Guest Relations
|
$67,177 |
10%
|
