1. What is the average salary of a Public Relations Representative II?
The average annual salary of Public Relations Representative II is $77,190.
In case you are finding an easy salary calculator,
the average hourly pay of Public Relations Representative II is $37;
the average weekly pay of Public Relations Representative II is $1,484;
the average monthly pay of Public Relations Representative II is $6,433.
2. Where can a Public Relations Representative II earn the most?
A Public Relations Representative II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer.
According to the latest salary data by Salary.com, a Public Relations Representative II earns the most in San Jose, CA, where the annual salary of a Public Relations Representative II is $96,880.
3. What is the highest pay for Public Relations Representative II?
The highest pay for Public Relations Representative II is $93,639.
4. What is the lowest pay for Public Relations Representative II?
The lowest pay for Public Relations Representative II is $60,817.
5. What are the responsibilities of Public Relations Representative II?
The Public Relations Representative II ensures public relations goals and strategies are met. Prepares and disseminates information regarding an organization through newspapers, periodicals, television, radio and social media. Being a Public Relations Representative II requires a bachelor's degree. Helps maintain a favorable public image for the organization. In addition, Public Relations Representative II typically reports to a supervisor or manager. Being a Public Relations Representative II gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Working as a Public Relations Representative II typically requires 2 to 4 years of related experience.
6. What are the skills of Public Relations Representative II
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
1.)
Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
2.)
Media Relations: Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. It is possible for communication between the media and the organization to be initiated by either side. However dealing with the media presents unique challenges in that the news media cannot be controlled — they have ultimate control over whether stories pitched to them are of interest to their audiences. Because of this fact, ongoing relationships between an organization and the news media are vital. One way to ensure a positive working relationship with media personnel is to become deeply familiar with their "beats" and areas of interests. Media relations and public relations practitioners should read as many magazines, journals, newspapers, and blogs as possible, as they relate to one's practice.
3.)
Marketing Research: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
