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Regional Sales Manager Salary in the United States

How much does a Regional Sales Manager make in the United States?

As of August 01, 2026, the average salary for a Regional Sales Manager in the United States is $126,590 per year, which breaks down to an hourly rate of $61.

However, a Regional Sales Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $161,551
  • Majority Range (25th-75th percentile): $114,990 to $144,890
  • Entry-Level (10th percentile): $104,429
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View as table View as graph 25% $114,990 10% $104,429 90% $161,551 75% $144,890 $126,590 50%(Median) Didn’t find job title? Click

Regional Sales Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $144,890 $12,074 $2,786 $70
Average $126,590 $10,549 $2,434 $61
25th Percentile $114,990 $9,583 $2,211 $55
Check out Regional Sales Manager Job Openings in the United States
Regional Sales Manager

Improveit Home Remodeling - Columbus, OH

Regional Sales Manager

Southeastern Equipment Company - Columbus, OH

Regional Sales Manager Ohio

Lakeshore Learning Materials, LLC - Columbus, OH

Regional Sales Manager

Cornerstone Building Brands - Columbus, OH

Search More Regional Sales Manager Jobs in the United States

Key Factors That Influence Regional Sales Manager Salaries

A Regional Sales Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.

How Experience Level Affects Regional Sales Manager Salaries?

Experience is a primary driver of a Regional Sales Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Direct Sales Outside - Supervisor (3-5 years): $96,856
  • Sales Team Supervisor (5+ years): $107,302
  • Regional Sales Manager (5+ years): $126,528
  • Sales Program Senior Manager (5+ years): $165,027
  • Strategic Sales Director (5+ years): $190,900
Job Role Years of Experience Average Salary
Direct Sales Outside - Supervisor3-5 years$96,856
Sales Team Supervisor5+ years$107,302
Regional Sales Manager5+ years$126,528
Sales Program Senior Manager5+ years$165,027
Strategic Sales Director5+ years$190,900
$96,856 Direct Sa...
$107,302 Sales Tea...
$126,528 Regional ...
$165,027 Sales Pro...
$190,900 Strategic...
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What Am I Worth?

How Do Regional Sales Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Regional Sales Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $140,090.
  • California: $139,590.
  • Massachusetts: $137,790.

Top Paying Cities for Regional Sales Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $159,590
  • San Francisco: $157,890
  • Oakland: $154,590

What Skills Can Increase a Regional Sales Manager's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 14.35% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Outside Sales (Mentioned in 1.7% Job Postings): Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.
  • Customer Satisfaction (Mentioned in 1.36% Job Postings): Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
See More Skills
Skills Demand Percentage
Customer Service 14.35%
Outside Sales 1.7%
Customer Satisfaction 1.36%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Regional Sales Manager's salary.
  • Retail Industry: Can increase your salary by up to 8%.
  • Consumer Electronics: Can increase your salary by up to 7%.
  • Sales Operations: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Retail Industry
$136,717
8%
Consumer Electronics
$135,451
7%
Sales Operations
$134,185
6%
Salesforce
$132,920
5%
Sales Function
$132,920
5%
Initiative
$132,920
5%
Get Latest Data

Regional Sales Manager Salary by Company Size: Startups vs. Enterprise

Regional Sales Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $141,710. While startup companies pay approximate $119,883.

Regional Sales Manager Salary by Company Size

Company Size Employees Average Salary
Startup1~50$119,883
Growth Stage51~500$126,791
Established501~5000$136,846
Enterprise5000+$141,710

Regional Sales Manager Salary by Industry: Top Paying Sectors

For Regional Sales Manager roles, the industry you choose can affect earning potential by as much as 63% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Internet sectors offer the strongest compensation, at 32% above the average. In contrast, Regional Sales Manager positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Regional Sales Manager as a support function rather than a direct revenue driver.

The top paying industries for a Regional Sales Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$167,546$81.032%
Internet$161,340$78.027%
Pharmaceuticals$161,340$78.027%
Financial Services$155,135$75.023%
Biotechnology$148,929$72.018%

Regional Sales Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Regional Sales Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Regional Sales Manager Salary Growth & Career Path

For a Regional Sales Manager, the most direct path to higher earnings is advancing to the Sales Program Senior Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $165,100 - a projected growth of 30% over your current level.

Salary Trends for Regional Sales Manager

Salaries for a Regional Sales Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $115,588 in 2023 to around $115,881 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Regional Sales Manager salary trends, .

Average Annual Salary of Regional Sales Manager Over Time

2022
$???
2023
$115,588
2024
$116,364
2025
$115,881
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $115,588
2024 $116,364
2025 $115,881
2026
View More
2027
View More

Most common benefits for Regional Sales Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Regional Sales Manager

Here are companies hiring for Regional Sales Manager and their salaries, click below for more details.

Find Your Next Regional Sales Manager Job

Ready to take the next step in your career? Browse thousands of current Regional Sales Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
  • Kingspan Insulated Panels Inc

    Columbus, OH

    Kingspan Insulated Panels Inc | Columbus, OH

    Job Description. Job Description. Regional Sales Manager. Kingspan Insulated Panels North America, a division of the Kingspan Group plc headquartered in Ir... more

    3 Days Ago

  • APCON

    Columbus, OH

    APCON | Columbus, OH

    Job Description. Job Description. Who We Are. APCON designs and assembles industry-leading network visibility and security technologies in the United State... more

    6 Days Ago

  • Michael Page

    Columbus, OH

    Michael Page | Columbus, OH

    Job Title. HVAC Sales Representative. About Our Client. Our client is a manufacturer specialized in custom-designed HVAC equipment and environmental contro... more

    3 Days Ago

  • Millwood, Inc.

    Columbus, OH

    Millwood, Inc. | Columbus, OH

    Job Description. Job Description. This position is not eligible for relocatio. n. Millwood Inc. Mission – for all who come in contact with Millwood to clea... more

    4 Days Ago

  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Head of Regional Sales. About the Company. Expanding engineering company. Industry. Electrical/Electronic Manufacturing. Type. Privately Held. About the Ro... more

    2 Days Ago

  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Regional Vice President of Sales. About the Company. Early-stage healthcare technology company helping providers identify and manage high-risk individuals.... more

    3 Days Ago

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FAQ about Regional Sales Manager

1. What industry pays the highest salary for Regional Sales Manager?

The Software & Networking industry offers the highest average compensation for Regional Sales Manager roles, with salaries approximately 32% above the market median.

2. Is regional manager a high position?

A regional manager is considered a mid-level position, responsible for overseeing operations across multiple locations or sales teams. The salary for this role typically ranges from $119,190 to $161,990, with a median salary of $138,790, reflecting the importance and responsibilities associated with the position.

3. What is the highest salary of BDM?

The salary range for a Regional Sales Manager is $119,190 to $161,990, with a mid-salary of $138,790. This reflects the competitive compensation for this role, highlighting the importance of experience and performance in determining salary within this range.

4. What is the highest paying job in business management?

One of the highest paying jobs in business management is the Regional Sales Manager position. According to salary data, the minimum salary for this role is $119,190, the mid-range salary is $138,790, and the maximum salary can reach up to $161,990. This role typically involves overseeing sales operations and driving revenue growth in a specific region.

5. How much do regional sales managers make in the US?

As of now, Regional Sales Managers in the United States earn between $119,190 and $161,990 annually, with a median salary of $138,790. This translates to approximately $57.29 to $77.96 per hour, or $9,932 to $13,499 monthly. The role offers competitive compensation reflecting the responsibilities and expertise required.

6. How to become a regional sales manager?

To become a Regional Sales Manager, start by obtaining a bachelor's degree, as it may be required for advancement. Gain relevant sales experience and work your way up through various sales roles. Consider obtaining certification to enhance your qualifications. The salary for this position ranges from $119,190 to $161,990, with a median salary of $138,790.

7. What is the salary of a US regional manager?

The salary of a Regional Sales Manager in the United States ranges from $119,190 to $161,990 annually, with a median salary of $138,790. This reflects the competitive compensation for this role, highlighting the importance of experience and performance in determining earnings.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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