As of February 01, 2025, the average annual salary for a Social Media Marketing Manager in Boise, ID is $110,790. Salary.com reports that pay typically ranges from $96,590 to $123,290, with most professionals earning between $83,662 and $134,671.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $123,290 | $10,274 | $2,371 | $59 |
| Average | $110,790 | $9,233 | $2,131 | $53 |
| 25th Percentile | $96,590 | $8,049 | $1,858 | $46 |
An entry-level Social Media Marketing Manager with under 1 year experience makes about $104,001. With less than 2 years of experience, a mid-level Social Media Marketing Manager makes around $104,588. After 2-4 years, the Social Media Marketing Manager pay rises to about $105,958. Those senior Social Media Marketing Manager with 5-8 years of experience earn roughly $107,524, and those Social Media Marketing Manager having 8 years or more experience are expected to earn about $110,215 on average.
| Levels | Salary |
|---|---|
| Entry Level Social Media Marketing Manager | $104,001 |
| Intermediate Level Social Media Marketing Manager | $104,588 |
| Senior Level Social Media Marketing Manager | $105,958 |
| Specialist Level Social Media Marketing Manager | $107,524 |
| Expert Level Social Media Marketing Manager | $110,215 |
| Entry Level | 6% |
| Mid Level | 6% |
| Senior Level | 4% |
| Top Level | 3% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Social Media Management: Creating social media content and managing the company's online presence to increase brand visibility and engagement rates across various platforms.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
| Skill | Salary | Demand |
|---|---|---|
|
Innovation
|
$116,330 |
5%
|
|
Social Marketing
|
$115,222 |
4%
|
|
Leadership
|
$115,222 |
4%
|
|
Presentation
|
$115,222 |
4%
|
|
Analysis
|
$114,114 |
3%
|
|
Initiative
|
$114,114 |
3%
|
