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Dealer Salary in the United States

How much does a Dealer make in the United States?

As of September 01, 2026, the average salary for a Dealer in the United States is $24,019 per year, which breaks down to an hourly rate of $12.

However, a Dealer's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $27,120
  • Majority Range (25th-75th percentile): $22,174 to $25,642
  • Entry-Level (10th percentile): $20,494
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Dealer Salaries

A Dealer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Dealer Salaries?

Experience is a primary driver of a Dealer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $23,689
  • Early Career (1-2 years): $24,019
  • Mid-Level (2-4 years): $24,552
  • Senior-Level (5-8 years): $24,625
  • Expert (over 8 years): $24,746
Levels Salary
Entry Level Dealer$23,689
Intermediate Level Dealer$24,019
Senior Level Dealer$24,552
Specialist Level Dealer$24,625
Expert Level Dealer$24,746
View as Graph

How Do Dealer Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Dealers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $26,594.
  • California: $26,493.
  • Massachusetts: $26,140.

Top Paying Cities for Dealers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $30,295
  • San Francisco: $29,963
  • Oakland: $29,332

What Skills Can Increase a Dealer's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 9.27% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Auto Sales (Mentioned in 3.91% Job Postings): Auto sales means a facility used for the purpose of retail sales of motor vehicles. Such facilities may include in-door and out-door vehicle storage areas, offices, and auto repair facilities.
  • Square (Mentioned in 0.67% Job Postings): Square in geometry, a plane figure with four equal sides and four right (90°) angles. A square is a special kind of rectangle and a special kind of parallelogram.
Skills Demand Percentage
Customer Service 9.27%
Auto Sales 3.91%
Square 0.67%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Dealer's salary.

  • Sales Strategy: Can increase your salary by up to 154%.
  • Pricing: Can increase your salary by up to 100%.
  • Client Relationship: Can increase your salary by up to 78%.
Skill Salary Salary % Increase
Sales Strategy $61,008
154%
Pricing $48,038
100%
Client Relationship $42,754
78%
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Dealer Salary by Company Size: Startups vs. Enterprise

Dealer salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $25,737. While startup companies pay approximate $21,810.

Dealer Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $21,810
Growth Stage 51~500 $23,059
Established 501~5000 $24,863
Enterprise 5000+ $25,737

Dealer Salary by Industry: Top Paying Sectors

For Dealer roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Edu., Gov't. & Nonprofit sectors offer the strongest compensation, at 30% above the average. In contrast, Dealer positions in Hospitality & Leisure or Business Services typically offer lower base pay, as these industries often view Dealer as a support function rather than a direct revenue driver.

The top paying industries for a Dealer

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$31,225$15.030%
Edu., Gov't. & Nonprofit$26,421$13.010%

How Education impacts a Dealer's Salary?

Your level of education can impact your salary potential. While many Dealer enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Dealer with a Bachelor's Degree is between $18,277 and $19,843.

Dealer Salaries by Degree Level

Typical Education for Dealer
Degree Level % of user with this level of education
No Diploma 8.3%
High School 54.2%
Associates 12.5%
Bachelors 25.0%
Masters 0.0%
Doctorate 0.0%
View as Graph

Dealer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Dealer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$22,174
Average $24,019/year
$25,642
$1,848
Average $2,002/month
$2,137
$426
Average $462/week
$493
$11
Average $12/hour
$12
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $25,642 $2,137 $493 $12
Average $24,019 $2,002 $462 $12
25th Percentile $22,174 $1,848 $426 $11

Most common benefits for Dealer

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Dealer

Here are companies hiring for Dealer and their salaries, click below for more details.

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FAQ about Dealer

1. Where can a Dealer earn the most?

A Dealer's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Dealer earns the most in San Jose, CA, where the annual salary of a Dealer is $30,295.

2. What is the highest pay for Dealer?

The highest pay for Dealer is $27,120.

3. What is the lowest pay for Dealer?

The lowest pay for Dealer is $20,494.

4. What are the responsibilities of Dealer?

Deals a variety of games such as poker, craps, blackjack, baccarat, and roulette. Handles player transactions and notifies pit manager of any irregularities or disputes. Accepts bets and pays winners. May require a high school diploma or equivalent. Typically reports to a supervisor. Works under the close direction of senior personnel in the functional area. Possesses a moderate understanding of general aspects of the job. May require 0-1 year of general work experience.

5. What industry pays the highest salary for Dealer?

The Financial Services industry offers the highest average compensation for Dealer roles, with salaries approximately 30% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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