As of July 01, 2026, the average salary for a Lead Generation Manager in Maryland is $111,401 per year, which breaks down to an hourly rate of $54.
However, a Lead Generation Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Lead Generation Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $122,784 | $10,232 | $2,361 | $59 |
| Average | $111,401 | $9,283 | $2,142 | $54 |
| 25th Percentile | $98,962 | $8,247 | $1,903 | $48 |
Carter Machinery - Hanover, MD
Carter Machinery - Hanover, MD
Carter Machinery - Hanover, MD
Carter Machinery - Hanover, MD
A Lead Generation Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Lead Generation Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Lead Generation Analyst I | 0-2 years | $58,089 |
| Lead Generation Analyst II | 2-4 years | $71,343 |
| Lead Generation Analyst III | 4-7 years | $92,332 |
| Lead Generation Supervisor | 7+ years | $96,144 |
| Lead Generation Manager | 7+ years | $111,401 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Lead Generation Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Lead Generation Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $124,601. While startup companies pay approximate $105,375.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $105,375 |
| Growth Stage | 51~500 | $111,451 |
| Established | 501~5000 | $120,326 |
| Enterprise | 5000+ | $124,601 |
For Lead Generation Manager roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Aerospace & Defense sectors offer the strongest compensation, at 50% above the average. In contrast, Lead Generation Manager positions in Transportation or Telecom typically offer lower base pay, as these industries often view Lead Generation Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Biotechnology | $167,102 | $80.0 | 50% |
Understanding how a Lead Generation Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $122,784 | $10,232 | $2,361 | $59 |
| Average | $111,401 | $9,283 | $2,142 | $54 |
| 25th Percentile | $98,962 | $8,247 | $1,903 | $48 |
For a Lead Generation Manager, the most direct path to higher earnings is advancing to the Sales Support Director role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $164,515 - a projected growth of 48% over your current level.
Ready to take the next step in your career? Browse thousands of current Lead Generation Manager job openings on our job board. Use the search bar below to find your perfect match.
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