As of August 01, 2026, the average salary for a Director, Marketing Analytics in the United States is $201,632 per year, which breaks down to an hourly rate of $97.
However, a Director, Marketing Analytics's salary can vary significantly. Here’s a look at the typical salary range:
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A Director, Marketing Analytics's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Director, Marketing Analytics's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Director, Marketing Analytics | $125,234 |
| Marketing... Level Director, Marketing Analytics | $163,059 |
| Director,... Level Director, Marketing Analytics | $200,549 |
| VP of Mar... Level Director, Marketing Analytics | $253,209 |
| SVP of Ma... Level Director, Marketing Analytics | $316,443 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Director, Marketing Analytics. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Leadership | 9.09% |
| Business Development | 2.09% |
| Marketing Strategy | 1.41% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Product Marketing
|
$211,714 |
5%
|
|
B2B
|
$209,697 |
4%
|
|
Innovation
|
$209,697 |
4%
|
|
Insight
|
$209,697 |
4%
|
|
Alignment
|
$209,697 |
4%
|
|
Marketing Strategy
|
$207,681 |
3%
|
For Director, Marketing Analytics roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the Media and Construction sectors offer the strongest compensation, at 40% above the average. In contrast, Director, Marketing Analytics positions in MFG Durable or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Director, Marketing Analytics as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Media | $282,285 | $136.0 | 40% |
| Construction | $262,122 | $126.0 | 30% |
| Aerospace & Defense | $252,040 | $121.0 | 25% |
| Insurance | $241,958 | $116.0 | 20% |
| Healthcare | $231,877 | $111.0 | 15% |
Your level of education can impact your salary potential. While many Director, Marketing Analytics enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Director, Marketing Analytics with a Bachelor's Degree is between $183,276 and $195,323).
Director, Marketing Analytics Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.3% |
| High School | 3.3% |
| Associates | 2.9% |
| Bachelors | 48.4% |
| Masters | 43.7% |
| Doctorate | 1.4% |
Understanding how a Director, Marketing Analytics's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for a Director, Marketing Analytics can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $184,947 in 2023 to around $181,366 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Director, Marketing Analytics salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $184,947 |
| 2024 | $184,831 |
| 2025 | $181,366 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Media industry offers the highest average compensation for Director, Marketing Analytics roles, with salaries approximately 40% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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