How much does a Product/Brand Marketing Senior Manager make in Boston, MA? The average Product/Brand Marketing Senior Manager salary in Boston, MA is $202,332 as of April 24, 2024, but the range typically falls between $182,886 and $224,017. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Product/Brand Marketing Senior Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Product/Brand Marketing Senior Manager Salary $165,182 Boston,MA April 24, 2024
25th Percentile Product/Brand Marketing Senior Manager Salary $182,886 Boston,MA April 24, 2024
50th Percentile Product/Brand Marketing Senior Manager Salary $202,332 Boston,MA April 24, 2024
75th Percentile Product/Brand Marketing Senior Manager Salary $224,017 Boston,MA April 24, 2024
90th Percentile Product/Brand Marketing Senior Manager Salary $243,761 Boston,MA April 24, 2024
25% $182,886 10% $165,182 90% $243,761 75% $224,017 $202,332 50%(Median) Didn’t find job title? Click
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What skills does a Product/Brand Marketing Senior Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Go-to-Market Strategy: A plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage.

3.

Customer Success: Customer success is a method for ensuring customers reach their desired outcomes when using an organization's product or service.

Leadership 6.16%
Go-to-Market Strategy 2.18%
Customer Success 1.19%
Others 90.47%

Job Description for Product/Brand Marketing Senior Manager

Product/Brand Marketing Senior Manager manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Marketing Senior Manager reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Additionally, Product/Brand Marketing Senior Manager translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Product/Brand Marketing Senior Manager in Boston, MA
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  • About the Role. Our client is looking to onboard a Senior manager, Product Marketing who will lead the marketing team. This role is the centre of a cross-f...
    - 1 Day Ago
  • Director, Deposit Marketing. Boston, United States of America. The Director, Deposit Marketing is a key role responsible for creating and executing strateg...
    - 1 Day Ago
  • Marketing Automation Manager. We are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for o...
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Career Path for Product/Brand Marketing Senior Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Product/Brand Marketing Senior Manager, the first career path typically progresses to Top Category Management Executive.

Additionally, the second career path typically starts with a Product/Brand Marketing Director position, and then progresses to VP of Product/Brand Marketing.

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Product/Brand Marketing Senior Manager salary varies from city to city. Compared with national average salary of Product/Brand Marketing Senior Manager, the highest Product/Brand Marketing Senior Manager salary is in San Francisco, CA, where the Product/Brand Marketing Senior Manager salary is 25.0% above. The lowest Product/Brand Marketing Senior Manager salary is in Miami, FL, where the Product/Brand Marketing Senior Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Product/Brand Marketing Senior Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
182886
224017
202332

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
205070
266675
231913
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Product/Brand Marketing Senior Manager in Boston, MA. The base salary for Product/Brand Marketing Senior Manager ranges from $182,886 to $224,017 with the average base salary of $202,332. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $205,070 to $266,675 with the average total cash compensation of $231,913.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

182886
224017

 

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How much should you be paid?

About Boston, Massachusetts    Boston has an area of 89.63 square miles (232.1 km2)—48.4 square miles (125.4 km2) (54%) of land and 41.2 square miles (106.7 km2) (46%) of water. The....More

Boston, Massachusetts  area prices were up 2.5% from a year ago    View the Cost of Living in Boston, Massachusetts

Product/Brand Marketing Senior Manager Salary in popular cities: WorcesterSpringfieldLowell

Skills associated with Product/Brand Marketing Senior Manager: Trend Analysis, Workflow Optimization, Operational Policy Development, Brand Management ...More

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