2-10 HOME BUYERS WARRANTY Marketing Campaign Manager Salary in the United States

Marketing Campaign Manager

Targeted compensation: $75,000 - $100,000 + bonus
Salary commensurate with skill set and experience 

Who we are:

2-10 Home Buyers Warranty is a leading home warranty provider in the U.S.; serving the protection needs of new home builders and owners of new and existing homes. Our mission is to improve the quality of housing and the experience of homeownership. Founded in 1980 and with a corporate office based in Denver, Colorado, we are an industry leader protecting one out of every seven new homes in the U.S. and continuing to grow our brand and expertise in the market.

Please watch our 2 minute video to see what it's like to join our team! https://www.2-10.com/careers-welcome/

What is the role and where can you add value?

The ideal candidate will be a collaborative marketing leader that identifies customer opportunities through behaviors and trends in data. Builds, executes and manages campaigns to existing membership base to increase customer retention and drive revenue. Identifies and targets customer segments through various channels including direct mail, outbound and inbound calling, email, SMS, web, and social media. Accountable for campaign performance and serve as an internal subject matter expert. Optimizes available resources and works with internal partners to help execute online and offline strategies supporting behavioral-based marketing.

Core Job Responsibilities:

• Work closely with our sales team to optimize entire customer journey both online and offline to understand and optimize the customer experience
• Identifies opportunities with key B2C segments, develops and presents proposals to prioritize opportunities
• Leads the development of marketing and promotional materials and strategies furthering the member experience and ultimately renewal/retention
• Leverage shared teams to manage key functions like digital, brand, creative, CRM, site merchandising, site content and operations, SEO, SEM fulfillment, UI/UX, product, pricing, and analytics
• Identifies infrastructure and process enhancements and supports and leads respective initiatives to improve campaign development and management
• Monitors and analyzes metrics and outcomes of each campaign
• Regularly work with other team members to ideate on new campaigns, automations, strategies and workflows to help drive member engagement across our audiences.
• Strategic planning and executing of channel marketing, channel benchmarks, competitive analysis and trends
• Ensures digital account strategy and roadmap drive unique, sustainable relationships with customers through a differentiated and compelling end-to-end experience
• Other duties as assigned

What skills and experience should you bring to this role?

• Proven track record for driving consumer businesses with a customer-centric perspective and marketing/product development orientation
• A true omni consumer marketer that believes in and has experience building a multi-channel go to market plan inclusive of digital, offline, individual and mass tactics
• Comprehensive understanding of marketing technology capabilities including best practices and continual advancement utilizing CRM data
• Superb communication, influencing and project management skills; aptitude to influence cross-functional teams without formal authority
• Ability to translate objectives into actionable plans
• Knowledge of Salesforce and Salesforce marketing cloud or other marketing automation tools a plus

Here is what you can expect when you join our team:

• A team first environment focused on our core Values of: “Do the Right Thing, Grow Profitably, Pursue Excellence and Value People”
• A comprehensive benefits package designed to increase your health, your financial well-being and your future which includes: medical, dental, vision and life insurance, a health savings and flexible spending accounts, disability insurance, an employee assistance program, 401k match plan and generous paid time off plans

 2-10 Home Buyers Warranty is an Equal Opportunity Employer

All POSITIONS REQUIRE A PRE-EMPLOYMENT CRIMINAL BACKGROUND CHECK