2U, Inc. Brand Marketing Coordinator Salary in the United States

What We’re Looking For:

The Brand Marketing Coordinator plays a key role in developing and executing marketing strategy for multiple university partner programs. Reporting to the Brand Marketing Senior Manager or Director, this role provides marketing support and project management over a wide variety of digital marketing tactics. The most successful Brand Marketing Coordinators are detail-oriented, strong communicators and eager to gain experience in the areas of data-driven marketing, direct response marketing, and marketing strategy.

Responsibilities Include, But Are Not Limited To:

• Program positioning and messaging:

-Partner with Brand Marketing Managers/Directors and cross-functional teams to ensure all web properties and digital marketing channels are aligned with program position and messaging, and that they meet long-term strategic goals. This includes playing an active role in the development of messaging, audience segmentation, and creative marketing assets.  

• User experience and optimization:

-Oversee individual marketing assets as they relate to the holistic user journey.

-Work closely with Brand Marketing Manager/Directors and cross-functional counterparts to uncover new opportunities and introduce new initiatives to improve overall conversion.

-Plan and execute all marketing funnel activities for prospective students and applicants, including paid and organic channels, email communications, and webinars. 

• Internal stakeholder management:

-Work closely with Program Operations and Admissions on updates to program messaging and changes in admissions policies and procedures, communicate weekly marketing activities, and support reporting needs.  

• Uncover strategic opportunities:

-Independently develop program marketing insights, stemming from work with partner programs as well as an understanding of the competitive landscape.

Things That Should Be In Your Background:

• 1-2 years of professional work experience.
• Bachelor's degree required.
• Strong verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams required.
• Must be highly organized and have great attention to detail.
• Must be able to maintain a fun, casual, professional and productive team atmosphere.
• Must be able to work autonomously and with diverse teams in a fast-paced environment.
• Must be able to adapt and thrive in an atmosphere of constant change.

Other Attributes That Will Help You In This Role:

• 1-2 years of marketing experience.
• Bachelor’s degree in business, marketing, or related fields.
• Familiarity with a variety of digital marketing tactics.
• Experience in project management.

About 2U Inc. (NASDAQ: TWOU)

At 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed.Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. 2U, Inc. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our 2U line of business.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms. 

2U offers a comprehensive benefits package:

• Medical, dental, and vision coverage
• Life insurance, disability and 401(k)
• Unlimited snacks and drinks
• Tuition reimbursement program
• Generous paid leave policies including unlimited PTO 
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!

To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.