2U, Inc. Instructional Designer Salary in the United States

How much does an Instructional Designer make at companies like 2U, Inc. in the United States? The average salary for Instructional Designer at companies like 2U, Inc. in the United States is $84,697 as of May 28, 2024, but the range typically falls between $75,823 and $93,572. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

About 2U, Inc.

Browse other Companies in the Business Services Industry

View 2u, inc. Salary

What does an Instructional Designer do at companies like 2U, Inc.?

The Instructional Systems Designer (ISD) is responsible for architecting company-wide digital training curricula as well as graphic design assets (Logos, Infographics, Reference Guides, etc.) for 2U’s Human Resources (HR) Leadership team. They will focus on supporting employee professional development needs by building a variety of 21st century learning solutions ranging from; large-scale, multi-day Orientation curriculums to Instructor/Virtual-Led (ILT/VLT) Trainings, Facilitator & Participant Guides, Virtual Webinars, Flyers, Handouts and Job Aids.

While consulting with Subject Matter Experts (SMEs) at various levels, they will create learner-centric training deliverables aligned to 2U guiding principles and individual departmental initiatives. In a matrix organization, the Instructional Systems Designer will apply a basic understanding of ADDIE  to ensure every learning solution implemented across the organization is customized for adult learners and meets the needs and expectations of the stakeholders. The Instructional Systems Designer will work closely with the ISD Director and ISD Team Project Manager to complete training product quality assurance (QA) reviews and learning campaign deployments within an Enterprise Learning Management System (LMS).  

Key Role and Responsibilities: 

  • Analysis Phase: Participate in the review of existing training materials, complete job task analysis, facilitate participant focus groups, and participate in informational meetings with SMEs. Develops and revises new training product templates and training resources for Sponsors & SMEs. 

  • Design Phase: Collaborates and consults with Sponsors and SMEs throughout the formal 2U ISD Curriculum Development process. Specific Sponsor/SME collaboration tasks include, but are not limited to: 1) assisting Sponsors & SMEs with training content outline design, 2) managing draft training deliverable SME reviews, and 3) partnering with L&D Facilitation team to ensure Leadership Development curriculum incorporates adult learning best practices.
  • Development Phase: Utilizes instructional technologies such as Microsoft Office, Google Apps, Snag It, Adobe Captivate, Articulate, Vyond and Camtasia to develop training templates to build a variety of custom-built, high-graphic multimedia learning solutions. Includes and is not limited to: 1) Facilitator Guides, 2) Participant Guides, 3) Instructor-Led/Virtual-Led (ILT/VLT) Training Presentations, 4) Microlearning Videos, 5) e-Learning courses 6) and Job Aids. Adheres to internal ISD team Standard Operating Procedures (SOP) Manual by consistently aligning all training products to the 2U Corporate Brand Guidelines. Utilizes an internal online project management tool, to organize, prioritize, and schedule SME review tasks.
  • Implementation Phase: Serves as peer Quality Assurance (QA) reviewer to identify course improvements and share recommendations with other Instructional Systems Designers prior to deployment. Conducts LMS testing for digital media and elearning modules training deliverables and communicates necessary updates with LMS Coordinator.  
  • Evaluation Phase: Writes learner evaluations and assessments using Kirkpatrick 5 Levels of Evaluation Model. Administers Levels 1-4 evaluation tools to: 1) collect feedback, 2) measure learner comprehension, and 3) determine effectiveness of training deliverable(s) or training curricula. 

Education and Experience:

Desired years of experience 

  • Master's degree in Instructional Design or Instructional Technology  and 1 - 4 years of instructional system design, curriculum development, or graphic design experience preferred.
  • Bachelor’s degree and 4 - 6  years of instructional system design, curriculum development, or graphic design experience preferred.

Required technical skills 

  • Demonstrated knowledge of instructional design methodology & principles as well as elearning course development best practices.
  • Demonstrated capability and experience managing individual training deliverables and applying effective project management skills.
  • Demonstrated experience using Storyline, Captivate, Camtasia, Web-conferencing tools (Google Meet, Adobe Connect, Zoom), and other elearning authoring tools.
  • Demonstrated experience of graphic design tools (i.e. Adobe Creative Cloud, Photoshop, Illustrator).
  • Knowledge of  Learning Management Systems, Document Management Systems, MS Word, and MS PowerPoint.

Additional skills

  • Experience working with SMEs and serving in the Curriculum Developer role.
  • Excellent listening, collaboration, decision-making,  and critical thinking skills.
  • Strong analytical skills with application for effective problem solving & strong attention to detail.
  • Able to effectively communicate with peers and SMEs in written and verbal format.
  • Solid interpersonal skills that regularly display professionalism, confidentiality, maturity, and diplomacy.
  • Ability to work independently, as well as, collaborate with peers and SMEs.
  • Displays a coachable attitude and volunteers to cross-train existing Instructional System Designers on the team.
  • Proven ability to manage responsibilities and priorities.

About 2U Inc. (NASDAQ: TWOU)

Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit 2U.com. #NoBackRow

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. 

Why It’s Great to Work at 2U

2U offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer. 


2U offers a comprehensive benefits package:

  • Medical, dental, and vision coverage
  • Life insurance, disability and 401(k)
  • Unlimited snacks and drinks
  • Tuition reimbursement program
  • Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days
  • Additional time off benefits include:
    • time off to volunteer for non-profit organizations
    • parental leave after 9 months of employment
    • holidays that include a winter break from Christmas through New Year and more!

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.


Check out Instructional Designer jobs in Ashburn, Virginia

Instruction Systems Designer

IQUASAR LLC - Alexandria, VA

Instructional Designer

Kerecis LLC - Arlington, VA

Educational Program Development Specialist

Kent, Campa and Kate Inc. - Arlington, VA

Instructional Designer

Apogee Integration LLC - Chantilly, VA

$75,823 Low Average $84,697 High $93,572

Understand the total compensation opportunity for Instructional Designer at companies like 2U, Inc., base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the 2U, Inc. Instructional Designer in the United States, which includes base, and annual incentives can vary anywhere from $75,823 to $93,572 with an average total cash compensation of $84,697. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
Job Openings for 2U, Inc. Instructional Designer
MAXISIQ, Inc. - Lorton , VA
Job Description As an Instructional Designer, you will run a centralized Training Team under the Project leadership. The centralized training team provides direct support to CFTs and centrally ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 6 days ago
Langley Federal Credit Union - Newport News , VA
The Instructional Designer analyzes, designs, develops, delivers, and evaluates learning solutions and learner performance in support of Langley's People strategy. They apply expertise in ...
LinkedIn - 16 days ago
Tyto Athene is seeking a ITIL Instructional Designer & Training Specialist for the Marine Corps Information Technology Service Management (ITSM) Operations and Sustainment (O&S) program. This person ...
LinkedIn - 77 days ago
Resource Management Concepts, Inc. - Springfield , VA
RMC has an Instructional Systems Designer position supporting the Occupational Health and Safety Program of a large federal agency. The selected applicant will demonstrate experience in graphic ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 11 days ago
Team Carney - Fredericksburg , VA
Team Carney Instructional Designers (ISD) design and develop, or re-design, instructional content for web-based, instructor-led courseware, and/or blended training; nurture and sustain strategic ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 88 days ago
Work closely with instructional designers, trainers, and other stakeholders to ensure the LMS/JLC meets the educational and training needs of the organization. * Oversee the daily operations of the ...
LinkedIn - 4 days ago

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst