ABBOTT LABORATORIES Digital Content Strategist Salary in the United States

How much does a Digital Content Strategist make at companies like ABBOTT LABORATORIES in the United States? The average salary for Digital Content Strategist at companies like ABBOTT LABORATORIES in the United States is $60,104 as of March 26, 2024, but the range typically falls between $53,274 and $66,933. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2

About ABBOTT LABORATORIES

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What does a Digital Content Strategist do at companies like ABBOTT LABORATORIES?

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

Implement and oversee best-in class digital content for Abbott Cardiac Arrhythmia and Heart Failure. Helps to further enhance our brand and grow the business by engaging customers through relevant content. The Digital Content Strategist reports to the Digital Content Strategy Manager and focuses on developing a content strategy based on business objectives and user needs.

Essential Job Functions

  • Leads an overarching content strategy and governance model.
  • Plans for the creation, approval, delivery and governance of content across earned, owned, paid and social media for a variety of digital tactics, including emails, landing pages, websites, social networks, mobile, paid search, etc.
  • Understands the digital strategies put in place and makes content recommendations based on an established digital ecosystem.
  • Optimizes and edits content to align with SEO best practices and paid search efforts; brand guidelines.
  • Edits content for accuracy, voice, readability and comprehensiveness as well as consistency.
  • Supports partners within Marketing, Marketing Communications, and other key stakeholders across the organization in the creation, delivery and editing of content for digital platforms.
  • Establishes and executes a larger content governance calendar/plan annually in collaboration with department leaders, using analytics as guidance for content removal, changes and enhancements.
  • Conducts content audits (qualitative analyses of all the content on owned digital channels) as well as gap analyses.
  • Creates and maintains editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans.
  • Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.
  • Partners with Digital Strategist to align content strategy and needs with organizational UX and business goals.
  • Optimizes content and digital efforts to deliver on business goals, through a test, measure and learn approach.

Requirements

  • 5+ years of experience in content development/strategy; prefer med device/healthcare.
  • Bachelor’s degree in marketing, communications, media/ journalism or related field.
  • Exceptional communication and presentation skills.
  • Strong desire to keep up with the fast-paced digital world.
  • Positive, team-oriented attitude.
  • Experience with the creation and curation of digital content across a wide spectrum of digital channels.
  • A demonstrated passion for a spectrum of digital solutions and knowledge of how to leverage each to achieve marketing and business goals.
  • Strong writing, proofing and editing skills, within digitally focused environments.
  • Ability to prioritize work and manage multiple projects at one time.
  • Possess a thorough understanding of the digital world as it relates to:
    • Principles of digital customer experience/UX design.
    • Management of digital assets, including taxonomy, meta data.
    • Paid Search & SEO best practices.
    • Social Media.
    • Email Marketing and other “push” technologies (SMS, etc.).
  • Proven ability to create sharable content; familiarity with SEO content strategies.
  • Working knowledge of CMS, databases and basic publishing software.
  • Ability to use analytical approaches to improve content and engagement.
  • Flawless attention to detail; highly organized.

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$53,274 Low Average $60,104 High $66,933

Understand the total compensation opportunity for Digital Content Strategist at companies like ABBOTT LABORATORIES, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

$53,274
$66,933
$60,104
The chart shows total cash compensation for the ABBOTT LABORATORIES Digital Content Strategist in the United States, which includes base, and annual incentives can vary anywhere from $53,274 to $66,933 with an average total cash compensation of $60,104. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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