ABBOTT LABORATORIES Digital Platform Specialist Salary in the United States

How much does a Digital Platform Specialist make at companies like ABBOTT LABORATORIES in the United States? The average salary for Digital Platform Specialist at companies like ABBOTT LABORATORIES in the United States is $83,697 as of March 26, 2024, but the range typically falls between $73,460 and $93,934. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities2


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What does a Digital Platform Specialist do at companies like ABBOTT LABORATORIES?

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

Position Summary:

As a platform specialist, you will play a key role in managing Abbott’s Cardiac Arrhythmias & Heart Failure digital marketing platforms to support customer and business needs.  The primary platform for this role will be the web, with additional support for email, mobile, social and CRM in support of marketing and sales.   You will share best practices, perform research and align platforms and features to business partners’ priorities and needs. You will collaborate with Digital Strategists, Content Strategists, Analytics and IT to drive platform health, implementation and best-in-class use.

Main Responsibilities:

  • Responsible for understanding digital platform capabilities and responsible for training key users of each platform, with an emphasis on web.
  • Responsible for platform project management including establishing business requirements, defining functional specifications and use cases and performing functional and UA testing.
  • Responsible for project coordination including timeline management, meeting facilitation, and action item follow-up across partners for platform implementation.
  • Manages and prioritizes issues and new features with IT partners and vendors across platforms.
  • Manages platforms including user access, feature updates and maintenance.
  • Leads and supports research and testing of possible platforms in support of Digital platform roadmap.
  • Supports new digital platform requests by providing process guidance, technology options and feedback on business cases.
  • Utilizes agile workflow in ongoing work assignments.
  • Optimizes performance of platforms through a data driven approach for each channel, using data to improve technologies and features.
  • Works closely with internal peers and groups including Corporate, Legal, Regulatory and Privacy to ensure governance and platform alignment with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
  • Performs other related duties and responsibilities, as assigned.

General Qualifications:

  • 7 years of digital marketing experience, preferably in medical devices, healthcare or high-tech marketing.
  • 5+ years of digital technology project experience.
  • Bachelor’s degree in Marketing, Advertising, Communications, Public Relations, Information Technology or equivalent.
  • Experience with the following platforms:
    • Required: Enterprise web platforms (AEM preferred).
    • Preferred: Marketing automation platforms (Salesforce Marketing Cloud or similar), Google Analytics, Sales tools (Salesforce, marketing materials apps), Social (LinkedIn, Twitter, Facebook and YouTube).
  • Efficient project management with ability to multitask, prioritize and meet deadlines.
  • Flawless attention to detail; highly organized.
  • Demonstrated use of analytics and data management in decision making on platform features and use.
  • Experience with platform feature evaluation against business requirements, as well as prioritization
  • Expertise in use case writing and user acceptance testing.
  • Experience with agile methodology approach and tools (e.g. JIRA, Trello).
  • Proven experience working with cross functional teams, outside vendors; and managing multiple internal stakeholders.
  • Strong interpersonal and customer service skills, including open communication and negotiating technical scope and dependencies.
  • Exceptional oral and written communication skills.
  • Technical and analytic curiosity is a must.
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$73,460 Low Average $83,697 High $93,934

Understand the total compensation opportunity for Digital Platform Specialist at companies like ABBOTT LABORATORIES, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the ABBOTT LABORATORIES Digital Platform Specialist in the United States, which includes base, and annual incentives can vary anywhere from $73,460 to $93,934 with an average total cash compensation of $83,697. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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