ABBOTT LABORATORIES Global Marketing - Downstream Product Manager, Endovascular Salary in the United States

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

Position Summary  

The Downstream Global Marketing Product Manager (PM) has the responsibility of developing and integrating strategic marketing initiatives in alignment to the overarching endovascular strategic direction. Through assessment of market opportunities, key customer needs and clinical/regulatory alignment, identify the most impactful projects and initiatives which should be integrated in alignment to achieve long term objectives defined within the global endovascular strategic plan.

Main Responsibilities

•             Market Understanding and mapping of competitive environment, with clear gap and opportunity identification on AV and competitive products. Define differentiated added value propositions across AV products, with global impact considerations.

•             Partnering with affiliate and regional marketing colleagues understanding communication needs and requirements. Become a strategic partner of choice at a global level

•             Developing integrated business plans with upstream marketing, setting the grounds for future business opportunities within defined therapeutic areas

•             Working with clinical, regulatory, R&D and other functions coordinating the implementation of Product Life Cycle management

•             Developing with regional marketing partners, strategic plan layout for product launch initiatives including implementation, tracking, sales force and physician training.

•             Building strong relationships with upstream and affiliate teams to ensure successful launch of new products and collaborating in the development of new sales tools

•             Working with market research to collect all market intelligence and to conduct market research in product line

•             Building strong relationships with leading KOL’s

•             Maintaining positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors

•             Performing other related duties and responsibilities, on occasion, as assigned

Accountability/Scope/Budget from Legacy System

Position is responsible to manage single project or participates on portions of multiple projects; understands concepts and applies these concepts practically with reasonable effectiveness; may function independently according to the task but is still given significant direction.

Basic Qualifications:

Bachelor’s Degree with at least 4 years’ experience, with at least two years’ experience in marketing or product management, or an MBA with 3 years of related experience. 

Previous experience in IVD, Medical Devices or a related health care industry within a marketing function as a plus. Previous experience in marketing positions for FMCG is preferred.   Candidate / incumbent should possess the following:

- understanding of Direct to Consumer targeted messaging; - understanding of product promotional placement, product pricing and cost positioning; - understanding of the technology and capabilities of the Division's products; - understanding of market and customer dynamics; - understanding of sales processes; knowledge of regulations and standards affecting medical devices/diagnostics; -  ability to work independently and in groups; ability to work cross-functionally; ability to apply analytical thinking, problem-solving skills and critical-thinking skills;  - ability to clearly, concisely and accurately convey communications, whether verbal, written or in presentations;  - ability and aptitude to use various types of databases and other computer software; -  ability to form and develop interpersonal, professional relationships; - display socially and professionally appropriate behavior.