ABBOTT LABORATORIES Group Marketing Manager Salary in the United States

This position is located onsite in either Plymouth MN or in Santa Clara, CA locations for Structural Heart

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

Position Summary

The Marketing Manager will report to the Director of Commercial Operations and will have primary marketing and budget responsibility for TAVI and surgical valve products. In this core Marketing role, the Manager will drive and be held accountable to deliver Sales, Margin, and goals for designated products.

The Marketing Manager is the core marketing owner and driver of the success for the TAVI and surgical valve product lines in the Structural Heart business unit. This role will focus on marketing strategy and launch for the within the U.S. This position will work closely with the sales team, manage a marketing team and will responsible for aspects of US strategy development and execution. This includes Forecasting, Financial and Marketing Plan Development, Sales Materials and, Pricing, and Materials Management.

The Marketing Manager shall maintain US product expertise for TAVI & surgical valve products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning.

The Marketing Manager shall provide on-going field support and will focus on competitive positioning and growing the market awareness for Navitor, EPIC and other products within the TAVI and Surgical Valve franchises including successful product launch and execution.

WHAT YOU’LL DO

Maintain US market expertise for TAVI and surgical valve technologies, including in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.

Develop strategies and plans to drive TAVI and surgical valve product awareness and market development.

Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.

Create and develop US specific strategies for new product commercialization.

Work closely with our Global TAVI and surgical valve counterpart to partner on messaging and ensure our US field teams are appropriately trained with proficiency on product messages.

Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.

Take a leadership role on project teams to work closely with the project team to drive accountability and team achievement of goals and milestones.

Manage creative agencies to plan, develop, and execute new US materials.

Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.

Develop PLAN & Update US forecasts and justification for TAVI and Surgical Valve product lines within the US and present to BU senior management. Help prep for financial planning exercises (LBE).

Work with clinical team to develop and drive strategic publication initiatives within the US.

EDUCATION AND EXPERIENCE YOU’LL BRING

Required:

• B.S., Marketing, Business or Science or related
• Five year’s marketing management experience. Job requires substantial financial skills, market analysis and advanced communication skills.
• Prior marketing work within the medical device or FDA regulated industry
• Knowledge/ability to develop and execute a "new" product launch.
• Must be able to understand technical and scientific information. ·
• Must be willing to understand and comply with Regulatory requirements.
• Ability to influence and motivate individuals from sales, marketing, and other functional areas to drive product awareness and projects.
• Must be able to complete multiple projects simultaneously with tight deadlines.
• Travel required 30-40% of the time

Preferred: