How much does a Manager, Market Insights, Global Marketing make at companies like ABBOTT LABORATORIES in the United States? The average salary for Manager, Market Insights, Global Marketing at companies like ABBOTT LABORATORIES in the United States is $134,098 as of June 27, 2024, but the range typically falls between $116,557 and $151,638. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities
About ABBOTT LABORATORIES
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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.
Manager, Market Insights, Global Marketing
Abbott Nutrition International
The Manager, Market Insights designs, implements and analyzes primary marketing research for the development of brand, marketing, and innovation strategy—both downstream (direct to consumer) and upstream (via a healthcare provider) to address long-term and short-term business issues.
The Manager is an expert on primary research methodologies, both quantitative and qualitative, and acts to guide the development and implementation of market research through the use of external vendors.
The Manager also assures the quality and actionability of research by becoming knowledgeable of brand(s) and geographies supported, to the extent that he/she can judge the value and impact of research programs, and offer strategic business insights.
KEY ACCOUNTABILITIES:
REQUIREMENTS:
Travel: 20% (primarily international travel)
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Includes base and annual incentives
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