ABBOTT LABORATORIES Product Manager - Digital Marketing Salary in the United States

How much does a Product Manager - Digital Marketing make at companies like ABBOTT LABORATORIES in the United States? The average salary for Product Manager - Digital Marketing at companies like ABBOTT LABORATORIES in the United States is $113,610 as of January 26, 2024, but the range typically falls between $97,166 and $130,054. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2

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What does a Product Manager - Digital Marketing do at companies like ABBOTT LABORATORIES?

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

The Product Manager - Digital Marketing will take a significant role in the development and execution of best-in-class HCP marketing plans inclusive of brand strategies utilizing deep marketing insights to drive innovative, breakthrough HCP Marketing campaigns in the Glucose Monitoring market. 

Position Summary:

  • Works collaboratively as part of the US Commercial team to achieve US product line sales and margin by supporting HCP marketing initiatives and driving execution of sales and marketing plans, tracking actuals vs. target and monitoring the progress of these marketing initiatives  
  • Assists in constructing the strategy and marketing plans to optimize personal and non-personal promotion.
  • s marketing tactics and assets (literature, brochures, website, and all media), training materials, and customer communications. Comprehends channel marketing efforts and requirements in managing development of promotional media.
  • Builds relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of Abbott products. 
  • Works with Finance, Marketing Manager, Directors and Regional Managers to provide business analysis and support development of PLAN, Update, and LBEs.  Uses appropriate data to measure effectiveness of a particular marketing initiative. Assists with budget management for ADC product line, to ensure budget is maximized to have the greatest impact.
  • Organizes and facilitates national marketing meetings. Works with a broad array of internal and external groups to assure that marketing goals are achieved. Develops and presents product information and training to sales force and key customers. Creates all brand promotional activities within global brand guidelines. Follows up closely on projects in collaboration with others. Negotiates and prepares contracts for support/service.
  • Provides leadership by representing the customer and driving products to market.  Works closely with Sales and field management to develop and execute product marketing strategies. Manage all US brand promotional activities within corporate and industry guidelines for ethics and compliance

Minimum Qualifications:

Bachelors Degree with at least 4-6 years related experience, with at least one yr experience in marketing or product management, or MBA with 1-3 yrs related experience.  Product management experience in medical products or services preferred. Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

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$97,166 Low Average $113,610 High $130,054

Understand the total compensation opportunity for Product Manager - Digital Marketing at companies like ABBOTT LABORATORIES, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

$97,166
$130,054
$113,610
The chart shows total cash compensation for the ABBOTT LABORATORIES Product Manager - Digital Marketing in the United States, which includes base, and annual incentives can vary anywhere from $97,166 to $130,054 with an average total cash compensation of $113,610. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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