ABBOTT LABORATORIES Strategic Marketing Product Manager Salary in the United States

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

Main Purpose:

We have an exciting opportunity for Strategic Marketing Product Manager whose key objective is the development of marketing and sales strategies for the US acquisition, government, and GPO channels as well as focusing on the creation, launching, and execution of the consultative workshop program to drive business success. This role will support the Abbott Core Lab Diagnostics business and a strong candidate will have sales/marketing experience in the diagnostics industry with a deep understanding of the complexities of the diagnostics market and customer needs.

Main Responsibilities:

Develop marketing strategies and tactical recommendations that drive achievement of sales and margin goals.

Create customer-centric content that clearly articulates the value proposition and enables the sales force to differentiate us from competitors to win business deals.

Manage relationships with creative agencies to plan, develop, and execute new materials.

Launch programs that support the strategy and train the sales force to educate them on how to utilize.

Partner with the sales force to drive results and hold accountable for utilization of materials.

Build strong internal and external stakeholder relationships with the ability to effectively influence and gain support.

Serve as the marketing voice during sales presentations of key initiatives to key customers.

Partner with customer teams with promotional development and communication of launch strategy.

Provide input into sales force detail plans, including volume forecasts for new items, promotions, and total business.

Coordinate sales launch meetings for brand planning / new item launches.

Analyze needs; use a wide application of principles, theories, concepts, and draw on previous experience to determine a course of action.

Develop solutions to complex problems, which require the regular use of ingenuity and innovation. 

Execute highly complex or specialized projects.

Contributing / Influencing:

Financial, Marketing Plan Development, Creation of Marketing Strategy, Execution of Tactics, Pricing, Business Development, Financial, and Pricing. 

Expertise including branding, market share, customer needs and targeting, product/solution performance/benefits/weaknesses / positioning.

Qualifications:

• Bachelor’s degree and minimum 8 years of relevant experience.  MBA preferred.
• Must have experience working in the healthcare industry, preferably within Diagnostics.
• Demonstrated understanding of sales and marketing concepts and methods.
• Develop and execute go to market/sales growth strategies in collaboration with key stakeholders.
• Strong analytical ability with ability to independently create, manipulate and provide insights.
• Present to sales team and customers; create materials for product training and selling.

This position is located in Lake Forest, IL and requires travel up to 35%.