Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a Home Care Marketer in Virginia is $74,347 per year, which breaks down to an hourly rate of $36.
However, a Home Care Marketer's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
AI-Powered Talent
AI-Powered HR
Home Care Marketer Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $80,902 | $6,742 | $1,556 | $39 |
| Average | $74,347 | $6,196 | $1,430 | $36 |
| 25th Percentile | $67,842 | $5,653 | $1,305 | $33 |
Care with Dignity at Home - Stafford, VA
Arcadia Home Care and Staffing - Port Royal, VA
Quality Care At Home - Chesterfield, VA
Home Care Association of America - Annandale, VA
A Home Care Marketer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Home Care Marketer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Home Care Marketer | $73,715 |
| Intermediate Level Home Care Marketer | $73,896 |
| Senior Level Home Care Marketer | $76,233 |
| Specialist Level Home Care Marketer | $79,204 |
| Expert Level Home Care Marketer | $79,417 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Home Care Marketers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Home Care Marketer roles, the industry you choose can impact your earning potential by as much as 45% (the gap between the highest and lowest paying industries). Data shows that the highest-paying industry, Healthcare, offers compensation 20% above the average. Conversely, Home Care Marketer positions in Edu., Gov't. & Nonprofit typically offer lower base pay, as this sector often view Home Care Marketer as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Healthcare | $89,217 | $43.0 | 20% |
Understanding how a Home Care Marketer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $80,902 | $6,742 | $1,556 | $39 |
| Average | $74,347 | $6,196 | $1,430 | $36 |
| 25th Percentile | $67,842 | $5,653 | $1,305 | $33 |
Ready to take the next step in your career? Browse thousands of current Home Care Marketer job openings on our job board. Use the search bar below to find your perfect match.
Griswold Home Care for Dauphin County
Alexandria, VA
Griswold Home Care for Dauphin County | Alexandria, VA
Pay range: $19.00 - $23.00 per hourJoin Our Team at Griswold Home Care in Alexandria. We are hiring Certified Nursing Assistants (CNAs) who are patient, pa... more
7 Days Ago
ComForCare Home Health Care - South Fairfax
Annandale, VA
ComForCare Home Health Care - South Fairfax | Annandale, VA
Job Description. Job Description. About ComForCare Home Care South Fairfax. ComForCare Home Care South Fairfax is a locally run home care agency serving in... more
3 Days Ago
Blue Dove Home Health S
Manassas, VA
Blue Dove Home Health S | Manassas, VA
Job Description. Job Description. Qualifications. Two years of college preferred. Two years of experience in healthcare marketing preferred. Excellent writ... more
7 Days Ago
Arcadia Home Care and Staffing
Richmond, VA
Arcadia Home Care and Staffing | Richmond, VA
Registered Nurse. At Addus HealthCare, quality patient care is a top priority, and employees are recognized as our greatest asset. We respect your desire f... more
6 Days Ago
Saving Grace Home Care LLC, Williamsburg, Va
Williamsburg, VA
Saving Grace Home Care LLC, Williamsburg, Va | Williamsburg, VA
Job Description. Job Description. Saving Grace Home Care LLC, Williamsburg, VA, is seeking an experienced male caregiver to join our 30-person team. We are... more
5 Days Ago
Home Care Assistance (Concierge Nursing)
Richmond, VA
Home Care Assistance (Concierge Nursing) | Richmond, VA
Concierge Private Duty Nurse. Take control of your schedule, your clients, and your income with high-end private duty care. Pay: Starting at $40/hour (Nego... more
7 Days Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
