As of January 01, 2026, the average salary for a Market Research Assistant in the United States is $62,058 per year, which breaks down to an hourly rate of $30.
However, a Market Research Assistant's salary can vary significantly. Here’s a look at the typical salary range:
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A Market Research Assistant's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Market Research Assistant's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Market Research Assistant | $61,324 |
| Intermediate Level Market Research Assistant | $61,836 |
| Senior Level Market Research Assistant | $62,945 |
| Specialist Level Market Research Assistant | $63,166 |
| Expert Level Market Research Assistant | $63,314 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Assistants. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 11.89% |
| SQL | 1.8% |
| Business Development | 1.13% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Digital Marketing
|
$67,023 |
8%
|
|
Clinical Research
|
$67,023 |
8%
|
|
CRM
|
$66,402 |
7%
|
|
Google Analytics
|
$65,781 |
6%
|
|
Tableau
|
$65,161 |
5%
|
|
SQL
|
$65,161 |
5%
|
Your level of education can impact your salary potential. While many Market Research Assistants enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Market Research Assistant with a Bachelor's Degree is between $62,781 and $66,329).
Market Research Assistant Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 1.5% |
| Associates | 1.2% |
| Bachelors | 63.0% |
| Masters | 32.4% |
| Doctorate | 1.7% |
Understanding how a Market Research Assistant's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026Salaries for a Market Research Assistant can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $64,371 in 2023 to around $63,724 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market Research Assistant salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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|
| 2023 | $64,371 |
| 2024 | $64,458 |
| 2025 | $63,724 |
| 2026 |
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|
| 2027 |
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|
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Compensation PlanningHere are companies hiring for Market Research Assistant and their salaries, click below for more details.
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Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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