As of January 01, 2026, the average salary for a Market Research Specialist in the United States is $72,733 per year, which breaks down to an hourly rate of $35.
However, a Market Research Specialist's salary can vary significantly. Here’s a look at the typical salary range:
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A Market Research Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Market Research Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Marketing... Level Market Research Specialist | $54,159 |
| Market Re... Level Market Research Specialist | $71,983 |
| Marketing... Level Market Research Specialist | $90,456 |
| Marketing... Level Market Research Specialist | $110,557 |
| Marketing... Level Market Research Specialist | $161,589 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Research Specialists. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 12.98% |
| Salesforce | 1.76% |
| Marketing Operations | 1.36% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Consulting
|
$76,369 |
5%
|
|
Marketing Analytics
|
$76,369 |
5%
|
|
Marketing Operations
|
$75,642 |
4%
|
|
Integrity
|
$75,642 |
4%
|
|
Leadership
|
$75,642 |
4%
|
|
Collaboration
|
$74,915 |
3%
|
Understanding how a Market Research Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on January 01, 2026Salaries for a Market Research Specialist can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $72,189 in 2023 to around $72,251 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Market Research Specialist salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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|
| 2023 | $72,189 |
| 2024 | $72,536 |
| 2025 | $72,251 |
| 2026 |
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|
| 2027 |
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|
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