What are the main factors that influence a Search Engine Optimization's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

What industry pays the highest salary for Search Engine Optimization?

The Internet industry offers the highest average compensation for Search Engine Optimization roles, with salaries approximately 20% above the market median.

How does experience change A Search Engine Optimization's salary?

A Search Engine Optimization's salary grows with experience: a Search Engine Optimization (2-4 years)earns $87,051, a Search Engine Optimization Specialist II (4-7 years)earns $105,233, a Search Engine Optimization Specialist III (7+ years)earns $137,645, a Search Engine Optimization Manager (7+ years)earns $129,161,

What are the highest paying states for a Search Engine Optimization?

Search Engine Optimization salary varies significantly by state. The top 3 highest paying states for Search Engine Optimization roles are District of Columbia $86,857, California $86,527, Massachusetts $85,374. These tech hubs typically pay 10-15% above the national average.

How much do different types of Search Engine Optimization roles make?

Salaries for Search Engine Optimization level roles vary by specialization: Search Engine Optimization Product Manager: $132,806; Search Engine Optimization Specialist III: $127,215; Search Engine Optimization (SEO) Director: $124,942; Search Engine Optimization Marketing Manager: $123,585; Search Engine Optimization Expert - Team Lead: $121,602.

Search Engine Optimization Salary in Massachusetts

How much does a Search Engine Optimization make in Massachusetts?

As of July 01, 2026, the average salary for a Search Engine Optimization in Massachusetts is $85,374 per year, which breaks down to an hourly rate of $41.

However, a Search Engine Optimization's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $106,074
Majority Range (25th-75th percentile): $77,325 to $96,209
Entry-Level (10th percentile): $69,996

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Search Engine Optimization Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$96,209	$8,017	$1,850	$46
Average	$85,374	$7,115	$1,642	$41
25th Percentile	$77,325	$6,444	$1,487	$37

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Key Factors That Influence Search Engine Optimization Salaries

A Search Engine Optimization's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Do Search Engine Optimization Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Search Engine Optimizations. For example, consider the average annual salaries in these key locations:

District of Columbia: $86,857.
California: $86,527.
Massachusetts: $85,374.

District of Columbia $86,857 California $86,527 Massachusetts $85,374 Washington $85,061 New Jersey $85,029 Alaska $84,919 Connecticut $83,837 New York $83,397

Hawaii $81,993 Rhode Island $81,334 Maryland $80,887 Minnesota $80,275 Colorado $80,040 Illinois $79,961 Oregon $79,663 Delaware $79,444

New Hampshire $79,306 Virginia $78,997 Pennsylvania $78,094 Nevada $77,639 North Dakota $77,490 Michigan $77,255 Wisconsin $77,169 Vermont $76,996

Texas $76,518 Maine $76,486 Arizona $76,439 Ohio $76,384 Georgia $75,663 Indiana $75,302 Wyoming $75,231 Utah $75,121

Iowa $75,074 Kansas $74,698 Louisiana $74,588 North Carolina $74,549 Missouri $74,533 Florida $74,227 Montana $74,062 Nebraska $73,905

Kentucky $73,819 South Carolina $73,505 Tennessee $73,309 Idaho $73,231 New Mexico $72,658 Oklahoma $72,532 Alabama $72,070 South Dakota $71,293

Arkansas $70,869 West Virginia $70,642 Mississippi $69,959

Top Paying Cities for Search Engine Optimizations

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

Agawam: $80,924
Amherst: $81,515
Barre: $82,330

Agawam, MA $80,924 Amherst, MA $81,515 Barre, MA $82,330 Belchertown, MA $81,439 Blandford, MA $81,287 Bondsville, MA $81,454 Brimfield, MA $81,895 Chester, MA $80,950

Chesterfield, MA $80,960 Chicopee, MA $80,914 Cummington, MA $80,741 Easthampton, MA $81,104 East Longmeadow, MA $80,972 East Otis, MA $81,301 Feeding Hills, MA $80,969 Gilbertville, MA $82,107

Goshen, MA $80,953 Granby, MA $81,127 Granville, MA $81,561 Hadley, MA $81,300 Hampden, MA $81,138 Hardwick, MA $82,152 Hatfield, MA $81,315 Haydenville, MA $81,215

Holyoke, MA $80,988 Huntington, MA $81,060 Leeds, MA $81,113 Leverett, MA $81,617 Ludlow, MA $81,063 Monson, MA $81,458 North Amherst, MA $81,461 Northampton, MA $81,170

Florence, MA $81,120 North Hatfield, MA $81,277 Oakham, MA $82,298 Palmer, MA $81,554 Plainfield, MA $80,715 Russell, MA $81,275 Shutesbury, MA $81,743 Southampton, MA $81,060

South Barre, MA $82,297 South Hadley, MA $81,082 Southwick, MA $81,257 Thorndike, MA $81,449 Three Rivers, MA $81,337 Wales, MA $81,822 Ware, MA $81,828 Warren, MA $81,959

West Chesterfield, MA $80,951 Westfield, MA $81,086 West Hatfield, MA $81,233 West Springfield, MA $80,918 West Warren, MA $81,839 Whately, MA $81,282 Wheelwright, MA $82,244 Wilbraham, MA $81,102

Williamsburg, MA $81,047 Woronoco, MA $81,192 Worthington, MA $80,784 Springfield, MA $80,911 Longmeadow, MA $80,939 Indian Orchard, MA $80,947 Pittsfield, MA $80,479 Adams, MA $80,395

Ashley Falls, MA $81,476 Becket, MA $80,705 Berkshire, MA $80,471 Cheshire, MA $80,447 Dalton, MA $80,479 Glendale, MA $80,506 Great Barrington, MA $81,024 Hinsdale, MA $80,543

Housatonic, MA $80,518 Lanesboro, MA $80,416 Lee, MA $80,563 Lenox, MA $80,463 Lenox Dale, MA $80,475 Middlefield, MA $80,609 Mill River, MA $81,277 Monterey, MA $81,009

North Adams, MA $80,354 North Egremont, MA $80,929 Otis, MA $81,082 Richmond, MA $80,393 Sandisfield, MA $81,497 Savoy, MA $80,542 Sheffield, MA $81,345 South Egremont, MA $81,187

Southfield, MA $81,537 South Lee, MA $80,635 Stockbridge, MA $80,465 Tyringham, MA $80,798 West Stockbridge, MA $80,410 Williamstown, MA $80,108 Windsor, MA $80,529 Greenfield, MA $81,406

Ashfield, MA $80,912 Athol, MA $82,366 Bernardston, MA $81,546 Buckland, MA $80,919 Charlemont, MA $80,756 Colrain, MA $81,253 Conway, MA $81,198 Deerfield, MA $81,384

Drury, MA $80,591 Erving, MA $81,832 Heath, MA $80,855 Lake Pleasant, MA $81,672 Millers Falls, MA $81,745 Monroe Bridge, MA $80,469 Montague, MA $81,638 Gill, MA $81,683

New Salem, MA $81,972 Northfield, MA $81,737 Orange, MA $82,090 Petersham, MA $82,311 Rowe, MA $80,632 Royalston, MA $82,149 Shelburne Falls, MA $81,161 South Deerfield, MA $81,338

Sunderland, MA $81,537 Turners Falls, MA $81,628 Warwick, MA $81,782 Wendell, MA $81,858 Wendell Depot, MA $81,886 Fitchburg, MA $82,928 Ashburnham, MA $82,673 Ashby, MA $82,908

Ayer, MA $83,646 Devens, MA $83,457 Baldwinville, MA $82,440 East Templeton, MA $82,529 Gardner, MA $82,620 Westminster, MA $82,627 Groton, MA $83,711 Harvard, MA $83,554

Hubbardston, MA $82,542 Leominster, MA $82,946 Littleton, MA $83,851 Lunenburg, MA $83,208 Pepperell, MA $83,696 Shirley, MA $83,445 Still River, MA $83,347 Templeton, MA $82,526

Townsend, MA $83,391 West Groton, MA $83,558 West Townsend, MA $83,199 Winchendon, MA $82,382 Winchendon Springs, MA $82,456 Auburn, MA $82,205 North Dartmouth, MA $82,692 South Dartmouth, MA $82,698

North Attleboro, MA $82,284 Plainville, MA $82,851 Attleboro Falls, MA $82,401 North Dighton, MA $82,582 Norton, MA $83,690 Raynham, MA $84,135 Raynham Center, MA $84,049 Rehoboth, MA $81,737

Rochester, MA $82,891 Seekonk, MA $81,362 Swansea, MA $81,888 Berkley, MA $82,975 Taunton, MA $83,468 Westport, MA $82,665 Westport Point, MA $82,656 Berlin, MA $82,794

Cataumet, MA $83,074 Blackstone, MA $82,473 Boylston, MA $82,342 Brookfield, MA $82,167 Charlton, MA $82,269 Charlton City, MA $82,272 Charlton Depot, MA $82,272 Clinton, MA $82,685

East Brookfield, MA $82,235 Douglas, MA $82,376 East Princeton, MA $82,545 Fiskdale, MA $82,132 Grafton, MA $82,299 Holden, MA $82,222 Holland, MA $81,997 Jefferson, MA $82,293

Lancaster, MA $83,077 Leicester, MA $82,212 Linwood, MA $82,507 Manchaug, MA $82,315 Millbury, MA $82,211 Millville, MA $82,418 New Braintree, MA $82,213 Northborough, MA $82,466

Northbridge, MA $82,481 North Brookfield, MA $82,239 North Grafton, MA $82,251 North Oxford, MA $82,243 North Uxbridge, MA $82,434 Oxford, MA $82,284 Princeton, MA $82,535 Rochdale, MA $82,218

Rutland, MA $82,343 Shrewsbury, MA $82,222 Southbridge, MA $82,253 South Grafton, MA $82,350 South Lancaster, MA $82,882 Spencer, MA $82,240 Sterling, MA $82,639 Sturbridge, MA $82,194

Upton, MA $82,580 Uxbridge, MA $82,459 Webster, MA $82,346 Dudley, MA $82,318 Westborough, MA $82,533 West Boylston, MA $82,308 West Brookfield, MA $82,079 West Millbury, MA $82,220

Whitinsville, MA $82,456 Sutton, MA $82,305 Worcester, MA $82,189 East Walpole, MA $84,763 Cherry Valley, MA $82,199 Paxton, MA $82,225 Framingham, MA $84,106 Village Of Nagog Woods, MA $83,969

Boxborough, MA $83,700 Acton, MA $83,965 Ashland, MA $83,594 Bedford, MA $84,313 Hanscom Afb, MA $84,773 Bolton, MA $83,223 Carlisle, MA $84,052 Concord, MA $84,263

Fayville, MA $83,441 Holliston, MA $83,572 Hopedale, MA $82,875 Hopkinton, MA $82,974 Hudson, MA $83,344 Marlborough, MA $83,208 Maynard, MA $83,940 Mendon, MA $82,726

Milford, MA $83,011 Natick, MA $85,138 Sherborn, MA $84,557 Southborough, MA $83,197 Foxboro, MA $84,091 Franklin, MA $83,193 Greenbush, MA $84,900 Green Harbor, MA $84,442

Hingham, MA $85,456 Hull, MA $86,316 Humarock, MA $84,547 Mansfield, MA $83,965 Marshfield, MA $84,487 Marshfield Hills, MA $84,628 Medfield, MA $84,724 Medway, MA $83,557

Millis, MA $84,180 Minot, MA $84,900 Norfolk, MA $83,935 North Marshfield, MA $84,442 North Scituate, MA $85,044 Norwell, MA $84,816 Norwood, MA $85,246 Ocean Bluff, MA $84,442

Scituate, MA $84,983 Sharon, MA $84,540 Sheldonville, MA $83,208 South Walpole, MA $84,234 Stoughton, MA $84,606 Walpole, MA $84,561 Westwood, MA $85,742 Wrentham, MA $83,194

Boston, MA $87,171 Roxbury, MA $87,164 Roxbury Crossing, MA $87,166 Dorchester, MA $87,141 Dorchester Center, MA $87,079 Mattapan, MA $87,025 Charlestown, MA $87,160 Jamaica Plain, MA $87,128

Roslindale, MA $87,008 West Roxbury, MA $86,880 Allston, MA $87,145 Brighton, MA $87,102 Hyde Park, MA $86,745 Readville, MA $86,694 Cambridge, MA $87,113 Somerville, MA $87,153

Malden, MA $86,982 Everett, MA $87,103 Chelsea, MA $87,113 Revere, MA $86,979 Winthrop, MA $87,055 Medford, MA $87,019 West Medford, MA $86,950 Quincy, MA $86,455

Melrose, MA $86,708 Stoneham, MA $86,309 Braintree, MA $85,545 Milton, MA $86,591 Milton Village, MA $86,872 Weymouth, MA $85,427 East Weymouth, MA $85,522 South Weymouth, MA $84,817

North Weymouth, MA $86,260 East Boston, MA $87,170 Brockton, MA $84,566 Avon, MA $84,604 Bridgewater, MA $84,377 Bryantville, MA $84,440 Carver, MA $83,575 Duxbury, MA $84,210

East Bridgewater, MA $84,536 Easton, MA $84,550 Elmwood, MA $84,500 Halifax, MA $84,362 Hanover, MA $84,639 Hanson, MA $84,481 Holbrook, MA $84,642 Middleboro, MA $83,470

Manomet, MA $83,717 Lakeville, MA $83,222 Monponsett, MA $84,391 Abington, MA $84,608 North Carver, MA $83,814 North Easton, MA $84,566 North Pembroke, MA $84,501 Pembroke, MA $84,465

Plymouth, MA $83,605 Kingston, MA $84,136 South Carver, MA $83,465 Plympton, MA $84,102 Randolph, MA $84,948 Rockland, MA $84,646 South Easton, MA $84,502 West Bridgewater, MA $84,561

White Horse Beach, MA $83,765 Whitman, MA $84,576 Lexington, MA $85,628 Brookline, MA $87,128 Brookline Village, MA $87,139 Waltham, MA $86,152 North Waltham, MA $86,632 New Town, MA $86,902

Babson Park, MA $86,130 Newton, MA $86,971 Newton Center, MA $86,913 Newtonville, MA $86,855 Newton Highlands, MA $86,837 Newton Lower Falls, MA $86,444 Newton Upper Falls, MA $86,737 West Newton, MA $86,715

Auburndale, MA $86,544 Chestnut Hill, MA $87,069 Waban, MA $86,679 Watertown, MA $87,045 Arlington, MA $86,830 Arlington Heights, MA $86,787 Belmont, MA $86,888 Waverley, MA $86,968

Wellesley Hills, MA $86,128 Wellesley, MA $85,820 Needham, MA $86,294 Weston, MA $85,777 Needham Heights, MA $86,596 Nonantum, MA $86,902 Buzzards Bay, MA $83,274 Lincoln, MA $85,110

Stow, MA $83,645 Sudbury, MA $84,322 Wayland, MA $85,035 Woodville, MA $82,909 Woburn, MA $85,534 Burlington, MA $84,752 Andover, MA $83,042 Billerica, MA $84,042

Chelmsford, MA $84,099 Dracut, MA $83,953 Dunstable, MA $83,918 Haverhill, MA $82,964 Georgetown, MA $83,099 Groveland, MA $83,017 Lawrence, MA $82,864 Methuen, MA $82,879

North Andover, MA $82,964 Lowell, MA $84,111 Merrimac, MA $82,922 North Billerica, MA $84,077 North Chelmsford, MA $84,089 North Reading, MA $83,787 Nutting Lake, MA $84,082 Pinehurst, MA $84,176

Reading, MA $84,602 Tewksbury, MA $83,790 Tyngsboro, MA $84,000 Wakefield, MA $85,639 West Boxford, MA $83,115 Westford, MA $84,005 Wilmington, MA $83,862 Winchester, MA $86,480

Lynn, MA $86,372 Saugus, MA $86,482 Swampscott, MA $85,955 Nahant, MA $86,629 Amesbury, MA $82,875 Beverly, MA $84,424 Boxford, MA $83,080 Byfield, MA $83,153

Danvers, MA $84,260 Essex, MA $83,775 Gloucester, MA $83,866 Hamilton, MA $83,937 Hathorne, MA $83,977 Chilmark, MA $82,960 East Falmouth, MA $83,113 East Sandwich, MA $83,466

East Wareham, MA $83,255 Edgartown, MA $83,219 Falmouth, MA $82,997 Woods Hole, MA $82,830 Menemsha, MA $82,990 Monument Beach, MA $83,132 Nantucket, MA $83,695 North Falmouth, MA $83,026

Oak Bluffs, MA $83,135 Onset, MA $83,153 Pocasset, MA $83,102 Sagamore, MA $83,393 Sagamore Beach, MA $83,433 Sandwich, MA $83,403 Siasconset, MA $83,608 Silver Beach, MA $82,989

Vineyard Haven, MA $83,053 Wareham, MA $83,084 West Chop, MA $83,077 West Falmouth, MA $82,974 West Tisbury, MA $83,031 West Wareham, MA $83,048 Hyannis, MA $83,756 Barnstable, MA $83,573

Brewster, MA $83,688 Centerville, MA $83,544 Chatham, MA $83,745 Cotuit, MA $83,376 Ipswich, MA $83,476 Cummaquid, MA $83,598 Lynnfield, MA $84,900 Manchester, MA $84,282

Marblehead, MA $85,276 Middleton, MA $83,609 Newburyport, MA $82,989 Newbury, MA $83,140 Salisbury, MA $82,813 Peabody, MA $85,026 Prides Crossing, MA $84,476 Rockport, MA $83,696

Rowley, MA $83,282 Salem, MA $84,999 South Hamilton, MA $83,802 Topsfield, MA $83,534 Wenham, MA $84,009 West Newbury, MA $83,016 Accord, MA $84,873 Bellingham, MA $82,851

Brant Rock, MA $84,272 Canton, MA $85,001 Cohasset, MA $85,440 Dedham, MA $86,451 Dover, MA $85,379 East Mansfield, MA $84,296 Dennis, MA $83,668 Dennis Port, MA $83,833

East Dennis, MA $83,606 Eastham, MA $83,575 East Orleans, MA $83,264 Forestdale, MA $83,292 Harwich, MA $83,759 Harwich Port, MA $83,798 Hyannis Port, MA $83,601 Marstons Mills, MA $83,452

Mashpee, MA $83,268 North Chatham, MA $83,728 North Eastham, MA $83,574 North Truro, MA $83,427 Orleans, MA $83,648 Osterville, MA $83,461 Provincetown, MA $83,556 South Chatham, MA $83,765

South Dennis, MA $83,764 South Harwich, MA $83,776 South Orleans, MA $83,675 South Wellfleet, MA $83,399 South Yarmouth, MA $83,811 Truro, MA $83,364 Wellfleet, MA $83,464 West Barnstable, MA $83,559

West Chatham, MA $83,758 West Dennis, MA $83,779 West Harwich, MA $83,799 West Hyannisport, MA $83,651 West Yarmouth, MA $83,743 Yarmouth Port, MA $83,704 Assonet, MA $82,769 Attleboro, MA $82,031

Chartley, MA $83,766 Cuttyhunk, MA $82,792 Dartmouth, MA $82,694 Dighton, MA $82,311 East Freetown, MA $82,786 East Taunton, MA $83,409 Fairhaven, MA $82,695 Fall River, MA $82,552

Somerset, MA $82,149 Marion, MA $82,876 Mattapoisett, MA $82,737 New Bedford, MA $82,691 Acushnet, MA $82,720

Search Engine Optimization Salary by Industry: Top Paying Sectors

For Search Engine Optimization roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Internet and Pharmaceuticals sectors offer the strongest compensation, at 20% above the average. In contrast, Search Engine Optimization positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Search Engine Optimization as a support function rather than a direct revenue driver.

The top paying industries for a Search Engine Optimization

Industry Sector	Average Annual Salary	Average Hourly Rate	Pay vs.Avg
Internet	$102,449	$49.0	20%
Pharmaceuticals	$100,742	$48.0	18%
Software & Networking	$95,619	$46.0	12%
Biotechnology	$93,912	$45.0	10%
Energy & Utilities	$93,912	$45.0	10%

Search Engine Optimization Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Search Engine Optimization's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

$77,325

Average $85,374/year

$96,209

$6,444

Average $7,115/month

$8,017

$1,487

Average $1,642/week

$1,850

$37

Average $41/hour

$46

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$96,209	$8,017	$1,850	$46
Average	$85,374	$7,115	$1,642	$41
25th Percentile	$77,325	$6,444	$1,487	$37

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