How Much Does a Media Planner make?

Media Planner made a median salary around $78,110 in March, 2025. The best-paid 25 percent made $88,747 probably that year, while the lowest-paid 25 percent made around $68,793. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Check out Media Planner jobs in New Bedford, Massachusetts

Media Planner

IPG Mediabrands - Boston, MA

Media Planner

Publicisgroupe - Boston, MA

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Best-Paying Cities for Media Planner

The metropolitan areas that pay the highest salary in the Media Planner profession are Hyde Park , Allston , Arlington , Arlington Heights , Auburndale .
Hyde Park, MA $82,683
Allston, MA $82,683
Arlington, MA $82,683
Arlington Heights, MA $82,683
Auburndale, MA $82,683

Best-Paying States for Media Planner

The states and districts that pay Media Planner the highest salary are District of Columbia (around $82,093) , California (around $81,356) , New Jersey (around $80,839) , Alaska (around $80,323) , and Massachusetts (around $80,249) .
District of Columbia $82,093
California $81,356
New Jersey $80,839
Alaska $80,323
Massachusetts $80,249

What is the Career Path of Media Planner?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Media Planner, the first career path typically starts with an Advertising Coordinator III position , and then progresses to SVP of Advertising.

Additionally, the second career path typically starts with a Media Planning Analyst III position , and then progresses to Media Supervisor.

Besides, Media Planner can also turn to other related jobs, including Media Planner III , Media Planner I , Media Planner II and Media Planner IV .

Frequently Asked Questions for Media Planner

Q: What is the salary range of Media Planner in New Bedford, MA?
A: In 2025 , the lowest-paid Media Planner in New Bedford, MA earned an average annual salary of $68,793 , while the highest-paid made $88,747.
Q: What is the salary for a Media Planner in California?
A: Media Planner employed in California earned an average salary of $81,356 in 2025.

Average Media Planner Pay vs. Other Jobs

Media Planner earned an average salary of $78,110 in 2025. Other jobs related to Media Planner earned the following average salary in March, 2025. Media Planner III made $101,490 , Media Planner I made $65,690 , Media Planner II and Media Planner IV made $77,390 and $138,790 respectively .

Relevant Jobs of Media Planner

Media Planner III - Average Salary $101,490
The Media Planner III coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planner III negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planner III collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planner III work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a Media Planner III typically requires 4-7 years of related experience.
Media Planner I - Average Salary $65,690
The Media Planner I coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planner I negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planner I collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planner I work is closely managed. Works on projects/matters of limited complexity in a support role. Working as a Media Planner I typically requires 0-2 years of related experience.
Media Planner II - Average Salary $77,390
The Media Planner II coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planner II negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planner II collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planner II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Media Planner II typically requires 2-4 years of related experience.
Media Planner IV - Average Salary $138,790
The Media Planner IV coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planner IV negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planner IV collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planner IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Working as a Media Planner IV typically requires 7+ years of related experience.
Media Sales Planner - Average Salary $78,110
There is currently no job description for Media Sales Planner, be the first to submit the job responsibilities for Media Sales Planner.