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As of August 01, 2026, the average salary for a Media Planner in Massachusetts is $84,400 per year, which breaks down to an hourly rate of $41.
However, a Media Planner's salary can vary significantly. Here’s a look at the typical salary range:
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Media Planner Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $95,892 | $7,991 | $1,844 | $46 |
| Average | $84,400 | $7,033 | $1,623 | $41 |
| 25th Percentile | $73,974 | $6,165 | $1,423 | $36 |
Allen & Gerritsen - Boston, MA
Oregon Community Programs - EUGENE, OR
Nicolla and Associates - ALBANY, NY
Bryant and Stratton College - ROCHESTER, NY
A Media Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Media Pla... Level Media Planner | $62,189 |
| Media Pla... Level Media Planner | $75,100 |
| Media Pla... Level Media Planner | $97,352 |
| Media Pla... Level Media Planner | $127,920 |
| Media Sup... Level Media Planner | $112,932 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planners. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Media Planner roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 15% above the average. In contrast, Media Planner positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Media Planner as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $97,060 | $47.0 | 15% |
| Software & Networking | $97,060 | $47.0 | 15% |
| Aerospace & Defense | $92,840 | $45.0 | 10% |
| Energy & Utilities | $92,840 | $45.0 | 10% |
| Pharmaceuticals | $92,840 | $45.0 | 10% |
Understanding how a Media Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $95,892 | $7,991 | $1,844 | $46 |
| Average | $84,400 | $7,033 | $1,623 | $41 |
| 25th Percentile | $73,974 | $6,165 | $1,423 | $36 |
Ready to take the next step in your career? Browse thousands of current Media Planner job openings on our job board. Use the search bar below to find your perfect match.
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